Iconic Italian brand Pinarello becomes Official Bike Partner of Zurich 2024

An illustrious name joins the ever-growing family of Zurich 2024 partners: Italian bicycle manufacturer Pinarello becomes the Official Bike Partner of the 2024 UCI Road and Para-cycling Road World Championships Zurich, Switzerland. Two Pinarello racing bikes are on display at the Zurich 2024 stand at the ongoing Cycle Week in Zurich: the Bolide F for time trials and the Dogma F for road races.

Pinarello is all about high performance. Pinarello bikes have helped some of cycling’s greatest riders to victory in one-day classics, grand tours such as the Tour de France, Giro d’Italia and Vuelta a España, and at UCI World Championships.

A partnership for success

As Official Bike Partner of the 2024 UCI Road and Para-cycling Road World Championships, Pinarello is striving for success together with the Local Organising Committee (LOC) Zurich 2024. “These UCI Road Worlds are a perfect match for our activities in Switzerland,” Fausto Pinarello, president of Pinarello and son of the company founder emphasised. “Coming September, some of the favourite riders will rely on Pinarello’s unique know-how and craftsmanship. Before that, in July 2024, we will open the first Pinarello shop on Bärengasse in Zurich, not far from the racecourse.”

Daniel Rupf, the Managing Director of the Zurich 2024 Local Organising Committee, is very proud: “Pinarello is an icon of cycling and embodies values such as excellence and quality, which we also uphold as organisers.”

Bolide F and Dogma F at the Zurich 2024 stand

Year after year, the high-tech workshops in Fontane di Villorba near Treviso produce models helping riders redefine the limits of their performance.

There are two very special Pinarello bikes at the LOC Zurich 2024 stand at the ongoing Cycle Week. The Bolide F time trial bike is truly made for the battle against the clock and is being ridden for instance by two-time time trial UCI World Champion Filippo Ganna, among others. The riding position with the forearms on the aero handlebars is aerodynamically optimised and has been perfected in the wind tunnel.

The Dogma F is just as successful for road races. Seven of the last 12 Tour de France editions were won on a Dogma. The successor model Dogma F is already being used for racing, with British INEOS Grenadiers rider Tom Pidcock winning the Amstel Gold Race on it. Some of the contenders for the coveted UCI rainbow jerseys at the 2024 UCI Road and Para-cycling Road World Championships road races will also be on the starting line on this bike.

A Pinarello as the main prize

The Italian company enjoys an enormous reputation among cyclists. Riding a Pinarello bike is a dream that riders around the world cherish. For one lucky person, this dream will come true this summer. Pinarello and Zurich 2024, together with media partner SonntagsZeitung, will be giving away a Pinarello bike in July in a raffle.


About Pinarello (pinarello.com)

Pinarello was founded in 1952 by Giovanni Pinarello, the father of the current President Fausto Pinarello. As a rider, Giovanni Pinarello was known for winning the Maglia Nera (the black jersey to “distinguish” the last rider in the ranking) at the Giro d’Italia. But as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, and for victory. Pinarello embodies the community of cyclists, everything they do is motivated by a deep love for the sport and for two wheeled mobility. The company is based in northern Italy.