The TX Group media company is getting on its bike to support the 2024 UCI Road and Para-cycling Road World Championships Zurich as part of a far-reaching partnership.
The agreement between the major event and the media group means that the TX Group, through Tamedia and the SonntagsZeitung, will be the Official Partner of the 2024 UCI Road and Para-cycling Road World Championships in its home city of Zurich. It is also committed as a media partner through the Tages-Anzeiger. The marketing agency Goldbach Manufaktur AG, which also belongs to the TX Group, will support the Local Organising Committee, LOC Zurich 2024, in the implementation of the partnership and in the acquisition of additional sponsors.
Sponsorship Milestone for the LOC
Thanks to the multi-dimensional new cooperation with the TX Group, the Local Organising Committee is well on track in the organisation and realisation of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, as General Project Manager Daniel A. Rupf states: “We are very pleased to welcome the TX Group as our first Official Partner. The TX Group with Tamedia and its diverse national and regional print and online media is an ideal partner for us to bring the 2024 UCI Cycling and Para-cycling World Championships Zurich closer to the fans and the public not only in the city and canton of Zurich but also in the rest of Switzerland – from now until September 2024.”
Tamedia is the leading editorial network in Switzerland. The daily and weekly newspapers, magazines and news platforms are well established not only in the city and canton of Zurich, but also in the Mittelland and the French-speaking region of Switzerland.
Special Opportunities for Prospective World Championships Partners
The collaboration between the TX Group and the LOC Zurich 2024 includes media solutions for partners and sponsors of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, both in print and online platforms. “With this approach partners and potentially other supporters of the 2024 World Cycling Championships can display their commitment in a targeted manner and together we can reach and engage with the specific audiences,” explains Marco Gasser, Managing Director Content & Sponsoring at Goldbach Manufaktur.
About the 2024 UCI Road and Para-cycling Road World Championships Zurich
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the Canton and City of Zurich from 21st -29th September 2024. The best 1300 riders, including para-cyclists, from more than 75 countries will take part in this major nine-day sporting event with global appeal. The UCI Road World Championships take place annually and are viewed by a worldwide audience of more than 350 million.
The TX Group forms a network of platforms and participations that offers users information, orientation, entertainment and assistance for everyday life on a daily basis. Its roots lie in journalism with the diverse newspapers of Tamedia and the media of 20 Minuten. The portfolio is complemented by the advertising marketer Goldbach. Founded in 1893, the company has been listed on the Swiss stock exchange since 2000.
Tamedia dates back to 1893, when the newspaper Tages-Anzeiger was founded. Today, the national media house is active in the German- and French-speaking regions of Switzerland and incorporates the country’s leading editorial network. Tamedia’s daily and weekly newspapers, magazines and news platforms combine strong local roots with an international network. Tamedia’s well-known media brands include 24 heures, Basler Zeitung, Bilan, BZ Berner Zeitung, Das Magazin, Der Bund, Finanz und Wirtschaft, Le Matin Dimanche, Schweizer Familie, SonntagsZeitung, Tages-Anzeiger, Tribune de Genève as well as the Zurich regional newspapers (ZRZ). Tamedia is part of the TX Group.
Goldbach Manufaktur (www.goldbach.com)
Goldbach Manufaktur comprises the Advertising Services and Content & Sponsoring divisions. Advertising Services implements individual, performance-oriented marketing solutions in Switzerland. These are based on the media and advertising assets of the TX Group network, Goldbach and Neo Advertising and range from TV, digital video and audio to 20min.ch and Out of Home. Goldbach Manufaktur AG is a subsidiary of the Goldbach Group Ltd, with its registered office in Küsnacht. The Goldbach Group Ltd operates mainly in Switzerland, Austria and Germany, and is a TX Group company.
LOC 2024 UCI Road and Para-Cycling Road World Championships Zurich
Andreas Herren, Head of Communication / Email: firstname.lastname@example.org / Mob.: +41 79 799 00 46
Goldbach Manufaktur AG