The Swiss Women junior national team completes the circle of ambassadors for the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland. As representatives of the Swiss Cycling selection, Muriel Furrer, Lara Liehner and Sirin Städler are part of the event campaign; the juniors are supported by the Swiss Sports Aid Foundation.

To be seen on a poster in the city of Zurich for the first time – this dream is coming true for Muriel Furrer, Lara Liehner and Sirin Städler (from left to right). Just like the already announced ambassadors Fabian Cancellara, Stefan Küng, Marlen Reusser, Fabian Recher, Flurina Rigling and Ritschi, they are part of the campaign for the 2024 UCI Road and Para-cycling Road World Championships.

The three young talents are members of the Swiss Cycling Women junior national team. The national cycling federation is the host partner of the UCI Road World Championships. They are supported in their careers by the Swiss Sports Aid Foundation, which is also the Main Charity Partner of the event, as part of a sponsorship programme.

Any cycling fan or sports enthusiast can become a sponsor on the sporthilfe.ch website for a sum of CHF 2,500 and support young talents on their way to the top. “We are delighted that all three young talent ambassadors are being supported by Sporthilfe and that the important topic of ‘promoting young talent’ is receiving attention through the integration of young female athletes in the event’s advertising campaigns. After all, they are the future of Swiss sport,” said Steve Schennach, Managing Director of the Swiss Sports Aid Foundation.

Photo: BraschlerFischer for the 2024 UCI Road and Para-cycling Road World Championships