Swiss beverage manufacturer Rivella is joining the growing peloton of Official Suppliers of the 2024 UCI Road and Para-cycling Road World Championships in Zurich. The company, which provides refreshing moments and the unmistakable attitude to life of active Switzerland like no other, will be present at the global cycling festival next September with its Focuswater brand.
In everyday life and especially during sport, adequate hydration is crucial for physical performance and general well-being. The choice of the right drink depends on the type and intensity of the activity. With Focuswater, the Swiss vitamin water, fans and visitors to the 2024 UCI Road and Para-cycling Road World Championships will be able to enjoy a contemporary thirst quencher in the fan zones and other official areas.
Focuswater: Find Your Flow!
“Find your flow, the slogan of our newest member of the Zurich 2024 family, also applied to all discussions with Rivella,” said Daniel Rupf, managing director of the Local Organising Committee (LOC) Zurich 2024. “We found our common flow straight away and set up a great partnership within just a few weeks. We are proud to welcome Rivella as one of our supplier brands and look forward to providing visitors in the fan zones with Focuswater in what we hope will be sunny late summer weather.”
Bruno Kühne, Rivella Sales Manager Gastronomy, is looking forward to being present at the major cycling world event in his own country: “We at Rivella are enthusiastic about the concept of this year’s UCI Road and Para-cycling Road World Championships in Zurich. Our involvement with Focuswater at this unique event completes our activities in sports experiences this year.”
Rivella: part of Switzerland – and the UCI Road and Para-cycling Road World Championships
Rivella has been part of Switzerland since 1952, both as a drink and as a company. Fun fact: The company was founded in Uster, one of the four starting locations for the 2024 UCI Road and Para-cycling Road World Championships alongside Zurich, Winterthur and Gossau. It was in the Zurich Oberland, where the company laid the foundations for its continued success in the first two years of its existence.
Focuswater has been part of the Rivella Group since 2019. The perfectly balanced blend of vitamins, minerals and only a very small amount of natural sugar provides the body with important elements for its daily needs. The Swiss quality product is free from artificial colours, flavours and sweeteners and contains no preservatives. Five decilitres cover 75-100% of the recommended daily intake of vitamins for adults.
As part of the agreement between LOC Zurich 2024 and Rivella, Focuswater Active, Focuswater Care, Michel Apfelschorle, Rivella Red and Blue as well as the new Rivella “Innovation”, which will be launched this spring, will be served at all of the organiser’s official beverage outlets. The offer ideally complements the partnership that the Zurich 2024 Local Organising Committee concluded with Feldschlösschen beverages last November.
About Rivella (www.rivella-group.com)
Rivella AG, based in Rothrist (Aargau), is the largest group of companies for branded soft drinks of Swiss origin and has established itself as a permanent fixture in the country’s society and culture. With a brand awareness level of 93%, Rivella is one of the strongest brands in Switzerland and is the number 2 in the domestic soft drinks market. The company was founded in 1952 by pioneer and Rivella inventor Robert Barth. Today, the company owns Rivella as well as the Michel brand of fruit juice products and Focuswater, the leading Swiss brand in the vitamin water segment.
The clock is ticking down to the start of the 2024 UCI Road and Para-cycling Road World Championships in Zurich – now also on the official Tissot Countdown Clock. Flurina Rigling, multiple UCI World Champion in para-cycling and one of the ambassadors for next year’s UCI World Championships, unveiled the special time display at Zurich Airport on Thursday, 21 December 2023, exactly nine months before the start of the global cycling event.
Tissot has already started to provide its expert timekeeping, as it will for all the races, with a 3.5 metres high and 2 x 2 metres long and wide Tissot Totem counting down the days, hours, minutes and seconds to the thrilling event. The special graphic design for the 2024 UCI Road and Para-cycling Road World Championships Zurich is now the eye-catcher par excellence at Zurich Airport. It not only features the Official Timekeeper’s iconic T-Touch Connect Sport watch, but also Flurina Rigling and individual time trial European Champion Marlen Reusser, another one of the UCI World Championships’ ambassadors. The two exceptional riders are representative of the 1,300 athletes who will be taking part in next year’s event.
On another side of the Tissot Totem, viewers arriving, departing or shopping at Zurich Airport will see the finish area at Sechseläutenplatz. There, for the first time in the history of cycling, participants in the cycling and para-cycling events will cross the same finish line.
In addition to Flurina Rigling, various other personalities took part in the ceremony. Switzer-land’s Rocco Cattaneo, member of the Union Cycliste Internationale (UCI) Management Committee and Chairman of the UCI Road Commission, represented the UCI. Cattaneo can look back on a long career as a cyclist. He rode twice in the Giro d’Italia, took part in two editions of the Tour de Suisse and competed four times in the UCI Road World Championships. Also present were Stefan Schötzau, President of the Zurich 2024 Organising Association, Romualdo Cerioni, Brand Manager Tissot, Stefan Gross, Chief Commercial Officer of Zurich Airport and Daniel Rupf, Managing Director of the Zurich 2024 Local Organising Committee.
A symbol rich in tradition and an attractive competition prize
The Tissot Countdown Clock is an integral part of many major sporting events. Weighing just over 1,500 kilograms, the structure will display the time remaining until the opening of the groundbreaking global cycling event on Saturday, 21 September 2024. It will be the first time that para-cycling is integrated into the UCI Road World Championships, which will kick off with the Mixed Handbike Team Relay race.
People who photograph themselves in front of the Tissot Countdown Clock and send in their pictures will be entered into a competition to win a Tissot T-Race Cycling UCI edition watch.
Further information and contest regulations: Facebook – zurich2024 and Instagram – zurich_2024
About the UCI
Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the ten cycling disciplines of road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials, indoor cycling, cycling esports and gravel. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Racing and BMX Freestyle), two in the Paralympic Games (road and track), and four in the Youth Olympic Games (road, mountain bike, BMX Racing and BMX Freestyle). For more information: www.uci.org
About Tissot
Since 1853, Tissot has been at the heart of Swiss watchmaking. Our dedication to craftsmanship and quality is matched only by our passion for performance and precision. Over the years, our pioneering products such as the legendary Tissot T-Touch have made headlines as well as history. The ground-breaking Tissot T-Touch Connect Solar uses sustainable solar energy and connected technology that guarantees privacy. It confirms our long-held reputation as innovators by tradition.
Our passion for sport is unrivalled and our timing systems are tried, tested and trusted by a range of professional sports and athletes. In basketball the NBA and FIBA, in cycling the Tour de France and La Vuelta a España and in motorsports MotoGPTM are just some of the names that rely on Tissot as their Official Timekeeper. We provide innovative and traditional watches for our customers who appreciate our commitment to quality, authenticity and excellence.
The world’s best cyclists will take part in the 2024 UCI Road and Para-cycling Road World Championships in Zurich. To ensure that next year’s global cycling event can also count on the best hosts, the Zurich 2024 Local Organising Committee has launched the official volunteering campaign with the support of Swiss Volunteers.
Every year, around a fifth of the adult population in Switzerland gets involved in voluntary work in clubs and organisations of all kinds, often in sport. The Local Organising Committee (LOC) Zurich 2024 is hoping for this kind of support for next year’s UCI Road and Para-cycling Road World Championships.
Right at the centre, inclusive and with diverse tasks
Volunteers will be needed for a wide variety of areas, such as infrastructure, services, sport/racing, communication, supporting events, guest support and sustainability. As for the first time in sporting history the Road and Para-cycling Road World Championships will be fully organised as a single event, it is particularly important to LOC Zurich 2024 that people with disabilities can also register as volunteers on the recruitment platform.
Daniel Rupf, General Manager of the LOC Zurich 2024, promises that volunteering at the UCI Road and Para-cycling Road World Championships will provide unique experiences. “Anyone who is part of our #Zurich2024 volunteer team will be in the thick of it instead of just being there. We would like to thank all volunteers already today for their invaluable commitment. Together We Ride – Together We Make It Happen!”
Registration via Swissvolunteers.ch
Interested people can register on the Swiss Volunteers management platform and select their four favourite missions. Volunteers will be required in Zurich, Winterthur, Uster, Gossau ZH or at the race tracks. Catering will be provided throughout the volunteer assignments. Volunteers are also provided with an appropriate uniform.
Applications can be registered under the following link:
https://go.swissvolunteers.ch/discover-events/link/b04a5c3be8ff0004001b62dc71e098d3a7eb4c95
For questions and further information, please contact the Volunteer Management: volunteering@zurich2024.com.
About Swiss Volunteers (www.swissvolunteers.ch)
The national non-profit organisation Swiss Volunteers and its volunteer management platform are aimed at people who want to volunteer and event organisers who want to better plan and value the commitment of their volunteers. Swiss Volunteers promotes social exchange and connects people in a meaningful activity for society.
The politically and denominationally neutral organisation does not pursue any commercial purposes and does not seek to make a profit. Swiss Volunteers is guided by the Swiss Olympic Ethics Charter and is committed to joint and respectful involvement at and around events.
International stars Marlen Reusser, Stefan Küng, Flurina Rigling and Fabian Recher as well as former UCI World Champion and Olympic Champion Fabian Cancellara are the first five high-profile ambassadors of the 2024 UCI Road and Para-cycling Road World Championships taking place in Zurich next September. At a media conference to mark the kick-off to the global cycling event, the Local Organising Committee (LOC) Zurich 2024, together with the cantonal and municipal ministers of sports, Cantonal President Mario Fehr and Municipal Councillor Filippo Leutenegger, were able to announce further good news: The UCI has approved the race courses and the race programme for the UCI Road and Para-cycling Road World Championships.
Buoyed by the traffic solutions that have been agreed with the Children’s Hospital and other opponents and the recent conclusion of another official partnership with Feldschlösschen Getränke AG, the LOC Zurich 2024 is well underway with the preparations for next year’s UCI World Championships. “In the past few months we have pushed ahead intensively with all our plans and, with the support of the canton and city of Zurich as well as Swiss Cycling, we have reached important milestones,” said Daniel Rupf, Managing Director of the 2024 UCI Road and Para-cycling Road Championships. “We are delighted that from now on the riders and the sport of cycling will take centre stage.”
“For the first time, athletes in para-cycling and road cycling will be competing on the same routes and crossing the same finish line as part of the same UCI World Championships,” said President Mario Fehr. “These UCI World Championships will play a pioneering role in the inclusion and integration of para-cyclists.”
“With the Sechseläutenplatz, the finish area is right in the heart of the city of Zurich,” emphasised Zurich’s Minister of Sport Filippo Leutenegger. “The UCI World Championships attract worldwide attention and feature cycling at the highest level. The perfect opportunity for the city on the Limmat to showcase its most beautiful side.”
In addition to contributing to the organisation of the UCI Road and Para-cycling Road World Championships, the city and canton are supporting various accompanying measures in the areas of cycling promotion and location promotion.
Proud ambassadors on bikes and handbikes
During the joint media conference with Swiss Cycling, the LOC Zurich 2024 presented the first five ambassadors. With UCI World Champions (team time trial – mixed relay) and Olympians Marlen Reusser and Stefan Küng as well as multiple UCI Para-cycling World Champion Flurina Rigling and paralympian Fabian Recher, the 2024 UCI Road and Para-cycling Road World Championships will gain additional charisma. The current quintet of ambassadors is completed by cycling legend Fabian Cancellara. All five are proud to be the first sporting faces of the 2024 UCI Road and Para-cycling Road World Championships.
UCI Road and Para-cycling Road World Championships race courses and race programme approved by the UCI
In close coordination with the LOC Zurich 2024, cycling’s world governing body, the Union Cycliste Internationale (UCI) has approved the courses for the various races. The routes correspond to the traffic ordinances of the canton and city of Zurich published at the beginning of 2023. First impressions of what the riders can expect are given in the 3D animations of the routes of the Men Elite Road Race as well as the Women Elite Individual Time Trial. The latter route will also be ridden by Women Under 23 and Men Under 23 as well as by para-cyclists in the B (blind-tandem) and C (cycle) sports classes in the individual races against the clock.
The nine-day race programme, which combines para-cycling road and road cycling competitions for the first time, has also been officialised. The 2024 UCI Road and Para-cycling Road World Championships will open with the Mixed Handbike Team Relay. The individual time trials are scheduled from Sunday, 22 September to Tuesday, 24 September. The road races will take place from Wednesday, 25 September to Sunday, 29 September, with the Men Elite road race concluding the UCI World Championships on Sunday. All information is available at www.zurich2024.com.
Feldschlösschen Getränke AG will be an Official Partner of the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland. Feldschlösschen will be visible as a sponsor with its non-alcoholic beer “Feldschlösschen Alkoholfrei” and will also be the exclusive beverage supplier for the various fan zones.
The Local Organising Committee (LOC) Zurich 2024 expects around 850,000 spectators for the 2024 UCI Road and Para-cycling Road World Championships next year in Zurich, Winterthur, Uster and Gossau as well as along the routes – hopefully in beautiful late summer weather. But no one will have to suffer from thirst. As Official Partner, Feldschlösschen Getränke AG will ensure that there will always be sufficient liquid supply in the official UCI World Championships areas.
Strong relationship with major sporting events
The tradition-rich Swiss beverage group and the LOC Zurich 2024 concluded an agreement to this effect at the beginning of November 2023. Feldschlösschen CEO Thomas Amstutz sees next year’s international cycling event as an ideal platform to play to his company’s strengths in supporting major sporting events. “We are very pleased to be a partner of the UCI Road and Para-cycling Road World Championships. Non-alcoholic beer in particular goes perfectly with sporting activities and with our wide range of beverages we will provide the right refreshment for every visitor,” Thomas Amstutz said.
Daniel Rupf, Managing Director of LOC Zurich 2024, stated: “The LOC Zurich 2024 is very proud to have found another important official partner in Feldschlösschen Getränke AG. We are delighted to be able to count on this traditional company with strong roots in sport to cater for the numerous fans from home and abroad.”
Wide range of drinks for every taste
The wide range of Feldschlösschen beverages with and without alcohol will be available on tap at the beverage stations in all fan zones as well as at other beverage stands, such as the iconic Open Racecourse in Oerlikon. As part of the agreement, Feldschlösschen will serve Pepsi, mineral water and other drinks in addition to beer with and without alcohol. A special attraction will be the attractive Feldschlösschen Lodge, with which Feldschlösschen will be present in one of the fan zones.
About Feldschlösschen Getränke AG (www.feldschloesschen.swiss)
Feldschlösschen, headquartered in Rheinfelden in the canton of Aargau, is the leading brewery and largest beverage distributor in Switzerland. The company has been in existence since 1876 and employs 1200 people at 22 locations throughout Switzerland. With a range of over 40 own-brand Swiss beers and a comprehensive beverage portfolio from mineral water to soft drinks and wine, Feldschlösschen supplies 25,000 customers from the catering, retail and beverage trade sectors.
The Züri Velo Cup, one of the accompanying measures initiated by the 2024 UCI Road and Para-cycling Road World Championships Zurich, is proving to be a real hit with the public. Reason enough to extend this event until 26 November 2023.
The numbers speak for themselves: over 1,600 registrations, more than 1,000 participants who have collected a total of 7500 segments so far, plus 1100 members in the Strava Club. The iconic segments in memory of the legendary Züri Metzgete have got cyclists fully into gear since May 2023. So far, 483 participants have completed all the segments. And those who are only now getting into the mood for a ride haven’t missed out yet. The Züri Velo Cup will be extended until 26 November.
The beautiful and warm summer, which is now turning into an equally sunny late autumn, has contributed to the success. More than 400 bike fans took part in the Open Ride on 7 October – the Züri Metzgete was revived. The community was unanimous in its praise for the organisation of the event. Refreshment stations offering delicious food and drinks made the exertions on the saddle a little more bearable. Sustainability was at the forefront: no long journeys to a defined starting point, reusable or compostable cups for coffee or normal plates for the welcome pasta.
The best proof of how hard the cyclists pedalled are the goodies for the finishers. More than 150 pairs of the exclusive World Championships socks have been sent to the most eager pedalers since the Open Ride weekend.
The idea factory for 2024 is already in full swing. For example, next year’s Züri Velo Cup is to include segments of the official world championships routes. Together we ride!
The 2024 UCI Road and Para-cycling Road World Championships put cycling at the centre of attention. With the “lighthouse”, the world championships, and above all through the various accompanying measures, the three hosting entities, the City and Canton of Zurich and Swiss Cycling, are specifically promoting cycling, sports and tourism/location, thus leaving a special legacy.
The Zurich 2024 Local Organising Committee has developed a wide range of accompanying measures. Starting with the Züri Velo Cup, which was launched as the first initiative in 2023, they range from the organisation of the first national cycling forum (planned for May 2024) to helping to define a new standard for the construction of a compact bike infrastructure that can be implemented throughout Switzerland. In addition, as of September 2023, Swiss Cycling has created a new position with the aim of promoting young cyclists in the Zurich region – a project with pilot character for other regions as well.
The accompanying measures are already showing the first signs of success. Since its launch in May 2023, the Züri Velo Cup has attracted over 1,000 cyclists to sections of the legendary one-day classic Züri Metzgete. In September, 41,000 cyclists benefited from the extension of the SlowUp route from Zurich to Meilen.
Starting locations are also active. For example in Uster, where top athletes lead a lesson under the label “Stars in the School”, with for example, Swiss ex-cyclist Franco Marvulli who practised with various school classes on the pump track.
Further projects will be launched in 2024. Among other things, curated routes will connect the greater Zurich region and invite visitors to one-day or multi-day experiences – all year round. The routes are presented with GPX data, descriptions, photos and videos and are suitable for a wide range of users. Families or city bikers will get their money’s worth as well as gravel fans and para-cyclists. A dedicated website will facilitate the planning of bike rides and simplify activities for organisers, tour operators and bike clubs.
With the President of the Union Cycliste Internationale (UCI) David Lappartient in attendance, the Zurich 2024 Local Organising Committee presented the 2024 UCI Road and Para-cycling Road World Championships to cycling’s National Federations in Glasgow, Scotland. It was the first-ever presentation of the altitude profiles of the routes on which the world’s best road cyclists and para-cyclists will compete from 21 to 29 September 2024.
The end of one UCI World Championships always heralds the following year’s event. Shortly before the conclusion of the UCI Cycling World Championships that took place in Glasgow and across Scotland, the Local Organising Committee (LOC) Zurich 2024 gave an overview of the state of preparations for next year’s UCI Road and Para-cycling Road World Championships. This preview was made at the traditional “N+1” event, at which the organisers of the following year present themselves.
Routes for complete riders
The altitude profiles of the different race routes (see download information on page 2) attracted the biggest attention. Switzerland’s top two Men Elite riders Stefan Küng and Stefan Bissegger, who travelled to Glasgow for the presentation after the individual time trial in Stirling, gave their first assessments. “With the two climbs in the road race circuit, there will be movement in the races. They will be open and exciting,” Küng said. Bissegger echoed his view and added: “The races will definitely be difficult.” Both regard the home UCI World Championships as an absolute career highlight.
The main circuit will also be completed by para-cyclists of different sport classes. For Tobias Fankhauser, Senior Manager Para-cycling of the LOC and himself a Paralympic medallist, the integration of para-cycling into the UCI Road World Championships is a huge step. “With Zurich 2024, we will put para-cycling right in the middle of the world’s public eye.”
UCI President David Lappartient is also looking forward to the next UCI Road and Para-cycling Road World Championships. “Zurich and the surrounding hills have a long history in cycling and will be the scene of great races,” Lappartient stated in his welcome address.
Observer tour gives LOC important insights
Under the leadership of Daniel Rupf and his deputy Olivier Senn, the LOC Zurich 2024 followed the UCI Cycling World Championships in Glasgow both in front of and behind the scenes. “In the discussions with the UCI and with the Scottish organisers, we received a lot of valuable advice, which we are taking on board in our planning,” Rupf noted. “Now it’s our turn. With the One Year To Go event on 21 September, the countdown to the UCI World Championships year begins for us.”
Accommodation can be booked now
The LOC also presented the starting locations of Zurich and Zurich-Oerlikon as well as Gossau, Uster and Winterthur. Also in the foreground were the arrangements for the accommodation of the expected several thousand riders and accompanying staff as well as the visitors from outside. The reservation platform launched in cooperation with the Official Supplier Kuoni Tumlare at https://zurich2024.com/en/accommodation/ already gives delegations, media and fans the opportunity to book hotel accommodation.
Note:
The altitude profiles of the courses of the UCI Road and Para-cycling Road World Championships Zurich 2024 are available at the following link:
The LOC Zurich 2024 are launching a white-label platform in collaboration with Kuoni Tumlare to allow delegations, media and fans to book, as of now, hotel accommodation for their stay at the 2024 UCI Road and Para-cycling Road World Championships. Kuoni Tumlare specialises in destination management and will support the LOC (Local Organising Committee) Zurich 2024 as Official Supplier in all matters relating to hotel accommodation. The platform can be accessed via the official Zurich 2024 website at https://zurich2024.com/en/accommodation/.
1300 cyclists and para-cyclists from 75 nations, several thousand supporting personnel and officials, hundreds of media representatives and an estimated 750,000 to 850,000 spectators from Switzerland and abroad: the 2024 UCI Road and Para-cycling Road World Championships Zurich will be a major event in every respect. For those requiring accommodation in hotels, the LOC Zurich 2024 has concluded an agreement with Kuoni Tumlare. The company, which specialises in destination management among other things, is the exclusive official accommodation agency and will provide participants and fans in Zurich and the surrounding area with accommodation and local services.
Large room inventory – customised solutions
Kuoni Tumlare is providing a white-label booking platform for this purpose. Daniel Rupf, managing director of the LOC Zurich 2024, sees this offer as another milestone on the way to the successful staging of the UCI Road and Para-cycling Road World Championships. “The platform, embedded in our official website Zurich2024.com, offers for anyone, from teams to media representatives and fans, a simple and quick way to find and book the right accommodation from a large selection of hotels in all categories. Tailor-made offers, especially for teams and their riders with disabilities, help us to achieve our goal of inclusion and integration.”
Marco Russi, Chief Operating Officer (COO) of Kuoni Tumlare: “We are very proud and pleased that Kuoni Tumlare is supporting the 2024 UCI Road and Para-cycling Road World Championships in Zurich as Official Supplier. Thanks to our network in the hotel industry and our local expertise as DMC (Destination Management Company) in Switzerland, we can provide a large and diverse room selection through our innovative booking platform that will meet the needs of the participating teams, sponsors as well as visitors.”
Bookings possible as of now
Interested persons can now book hotel rooms for their stay in Zurich and the surrounding area such as starting locations Winterthur, Uster and Gossau. An interactive overview map is linked to the offers of the numerous hotels. Various search filters make it easier for users to find suitable hotel accommodation.
Reserved quotas for delegations and media
Reserved room allotments have been set aside for the national team delegations, officials and media. Specialists from Kuoni Tumlare and LOC Zurich 2024 will be available to answer any questions or deal with any particular concerns.
About Kuoni Tumlare (www.kuonitumlare.com)
With our strong global footprint, rich expertise, diverse offerings and established partnerships, we offer stability and agility that can’t be found elsewhere. We have a wide portfolio of products and solutions, including destination management, meetings, incentives, congresses, and travel arrangements. Our solutions are built on 100+ years of experience in destination management in Switzerland to create maximum value for our clients, suppliers, and wider society.
The TX Group media company is getting on its bike to support the 2024 UCI Road and Para-cycling Road World Championships Zurich as part of a far-reaching partnership.
The agreement between the major event and the media group means that the TX Group, through Tamedia and the SonntagsZeitung, will be the Official Partner of the 2024 UCI Road and Para-cycling Road World Championships in its home city of Zurich. It is also committed as a media partner through the Tages-Anzeiger. The marketing agency Goldbach Manufaktur AG, which also belongs to the TX Group, will support the Local Organising Committee, LOC Zurich 2024, in the implementation of the partnership and in the acquisition of additional sponsors.
Sponsorship Milestone for the LOC
Thanks to the multi-dimensional new cooperation with the TX Group, the Local Organising Committee is well on track in the organisation and realisation of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, as General Project Manager Daniel A. Rupf states: “We are very pleased to welcome the TX Group as our first Official Partner. The TX Group with Tamedia and its diverse national and regional print and online media is an ideal partner for us to bring the 2024 UCI Cycling and Para-cycling World Championships Zurich closer to the fans and the public not only in the city and canton of Zurich but also in the rest of Switzerland – from now until September 2024.”
Tamedia is the leading editorial network in Switzerland. The daily and weekly newspapers, magazines and news platforms are well established not only in the city and canton of Zurich, but also in the Mittelland and the French-speaking region of Switzerland.
Special Opportunities for Prospective World Championships Partners
The collaboration between the TX Group and the LOC Zurich 2024 includes media solutions for partners and sponsors of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, both in print and online platforms. “With this approach partners and potentially other supporters of the 2024 World Cycling Championships can display their commitment in a targeted manner and together we can reach and engage with the specific audiences,” explains Marco Gasser, Managing Director Content & Sponsoring at Goldbach Manufaktur.
About the 2024 UCI Road and Para-cycling Road World Championships Zurich
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the Canton and City of Zurich from 21st -29th September 2024. The best 1300 riders, including para-cyclists, from more than 75 countries will take part in this major nine-day sporting event with global appeal. The UCI Road World Championships take place annually and are viewed by a worldwide audience of more than 350 million.
TX (www.tx.group)
The TX Group forms a network of platforms and participations that offers users information, orientation, entertainment and assistance for everyday life on a daily basis. Its roots lie in journalism with the diverse newspapers of Tamedia and the media of 20 Minuten. The portfolio is complemented by the advertising marketer Goldbach. Founded in 1893, the company has been listed on the Swiss stock exchange since 2000.
Tamedia (www.tamedia.ch)
Tamedia dates back to 1893, when the newspaper Tages-Anzeiger was founded. Today, the national media house is active in the German- and French-speaking regions of Switzerland and incorporates the country’s leading editorial network. Tamedia’s daily and weekly newspapers, magazines and news platforms combine strong local roots with an international network. Tamedia’s well-known media brands include 24 heures, Basler Zeitung, Bilan, BZ Berner Zeitung, Das Magazin, Der Bund, Finanz und Wirtschaft, Le Matin Dimanche, Schweizer Familie, SonntagsZeitung, Tages-Anzeiger, Tribune de Genève as well as the Zurich regional newspapers (ZRZ). Tamedia is part of the TX Group.
Goldbach Manufaktur (www.goldbach.com)
Goldbach Manufaktur comprises the Advertising Services and Content & Sponsoring divisions. Advertising Services implements individual, performance-oriented marketing solutions in Switzerland. These are based on the media and advertising assets of the TX Group network, Goldbach and Neo Advertising and range from TV, digital video and audio to 20min.ch and Out of Home. Goldbach Manufaktur AG is a subsidiary of the Goldbach Group Ltd, with its registered office in Küsnacht. The Goldbach Group Ltd operates mainly in Switzerland, Austria and Germany, and is a TX Group company.
Further Information:
LOC 2024 UCI Road and Para-Cycling Road World Championships Zurich
Andreas Herren, Head of Communication / Email: andreas.herren@zurich2024.com / Mob.: +41 79 799 00 46
Goldbach Manufaktur AG
Lukas Bolliger, Brand & Content Marketing Manager / Mail: lukas.bolliger@goldbach.com /
Mob: +41 79 482 56 47
