Increased reach for the 2024 UCI Road and Para-cycling Road World Championships in Zurich: Radio Zürisee, a regional radio station in Switzerland’s greater Zurich/Lake Zurich area, will be another official media partner of the global cycling event next September.
The number of organisations and companies supporting the 2024 UCI Road and Para-cycling Road World Championships is growing by the week. Radio Zürisee will keep the population in and around Zurich informed about the UCI Road and Para-cycling Road World Championships with regular updates from the event, including half-hourly traffic reports. With its reach in the greater Zurich region, the station perfectly covers the area of the event, with the starting locations of Winterthur, Gossau, Uster and the whole of Lake Zurich.
“The media partnership with Radio Zürisee ideally complements our first media partnership with the TX Group,” says Daniel Rupf, Managing Director for the Local Organising Committee of the 2024 UCI Road and Para-cycling Road World Championships. “Radio listeners in the event’s region will be able to experience our global cycling festival first-hand.”
Numerous attractions for the public on the radio and on site
Radio Zürisee will also be physically present at the 2024 UCI Road and Para-cycling Road World Championships with activations in the fan zones along the route in Zurich’s Niederdorf district. In the daily programme, Radio Zürisee will also organise ticket raffles for listeners.
“The host region of the 2024 UCI Road and Para-cycling Road World Championships is in the heart of our broadcasting area – there’s no question that we wanted to be part of this major event as a regional radio partner. We look forward to riding together and contributing to the smoothest possible running of the UCI Worlds with our traffic information service,” says Matthias Kost, Managing Director of Radio Zürisee.
About Radio Zürisee (www.radiozuerisee.ch)
Radio Zürisee is a private Swiss radio station that went on air for the first time on 1 November 1983. This makes it one of the first private radio stations in Switzerland. The presentation format is entertaining and service orientated. The station, which is based in Rapperswil in the Canton of St. Gallen, has been owned by Fabian Villiger Management GmbH since 1 January 2023. Radio Zürisee has a reach of 165,910 listeners and employs 37 people.
The Local Organising Committee (LOC) for the 2024 UCI Road and Para-cycling Road World Championships can count on two new strong partners: Ticketmaster, the world’s leading provider of ticketing solutions for events of all kinds, and the full-service law firm Bratschi AG, that will support the preparations for the event as Official Suppliers with immediate effect.
With the two new Official Suppliers, Ticketmaster for ticketing and Bratschi AG for legal matters, the LOC Zurich 2024 is confident that it will receive expert ticket sales and legal support for the organisation of the global cycling event in just under a year’s time.
“Ticketmaster is the undisputed global benchmark for ticketing and associated communication solutions, and Bratschi AG brings a wealth of legal expertise thanks to the collaboration of its sports team with domestic and foreign sports federations and clubs, athletes, sports organisers, sports marketers, equipment suppliers and sponsors,” emphasises LOC Managing Director Daniel Rupf. “Above all, both companies share our values, our enthusiasm and our goal of making the 2024 UCI Road and Para-cycling Road World Championships an outstanding, inclusive event and an unforgettable sporting happening in every respect.”
Ticketing and access solutions
While cycling fans will be able to follow all of the races along the routes free of charge, there will be hospitality offers ranging from VIP to basic as well as special offers for which tickets will be sold, particularly in the finish area at Sechseläutenplatz and in the fan zones. Highlights will also include two public races and a charity ride, for which cycling enthusiasts can purchase their tickets. Pre-sales on Ticketmaster.ch will begin in spring 2024 in time for the start of the cycling season.
George Egloff, Managing Director of Ticketmaster Switzerland, emphasises the added value that the partnership will bring to cycling fans: “Ticketmaster will offer fans a convenient and secure way to experience the 2024 UCI Road and Para-cycling Road World Championships close to the action and enjoy the great atmosphere – with exactly the tickets that suit them.”
Assistance with legal matters
Global sporting events are based on far-reaching agreements that sometimes involve complex legal issues in various areas. The partnership with Bratschi AG ensures that the necessary legal expertise is provided to handle any potential legal matters at an early stage.
For Sandra De Vito, Managing Partner and Delegate of the Board of Directors of Bratschi, the shared values are also at the centre of the cooperation. “Our partnership with the 2024 UCI Road and Para-cycling Road World Championships is a special opportunity for us as a law firm to make our expertise available to the community and contribute to the success of this event. Cycling inspires and unites. It requires commitment, integrity, perseverance and passion – indispensable qualities that we also emphasise in our work.”
About Ticketmaster Schweiz AG (www.ticketmaster.ch)
Ticketmaster is the world’s leading provider of 360° ticketing solutions and uses its expertise to ensure that events are a success – for fans and artists, event organisers, associations and clubs. Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment and e-commerce company. Ticketmaster Switzerland is based in Dübendorf and currently employs 17 people.
About Bratschi AG (www.bratschi.ch)
Bratschi Ltd is one of the leading law firms in Switzerland. The full-service law firm with offices in Basel, Berne, Geneva, Lausanne, St. Gallen, Zug and Zurich offers clients a wide range of legal, notarial and consulting services. The focus is on business and tax law and on advising medium-sized companies and entrepreneurs. Approximately 115 experienced specialists advise and represent national and international companies as well as private individuals and the public sector.
With just under two years before the big event the starting venues for the 2024 UCI Road and Para-Cycling Road World Championships Zurich have been decided: Following approval by the cities of Zurich and Uster, as well as the Municipality of Gossau, the City Council of Winterthur has also given the green light for the staging of the UCI Road World Championships. From the 21st to 29th September 2024 these four locations will be the starting points for more than 40 races covering diverse categories, including age and para-cycling sport classifications and divisions.
History will be made at #Zurich2024 with male and female para-cyclists, male and female elite cyclists, U23 men and male and female juniors competing for the first time at the same World Championships, vying for the coveted rainbow jerseys. Lining up at each respective starting location, the world’s best cycling stars and para-cyclists will be in close quarters.
Subject to final approval by the UCI the races in Gossau will start on Laufenbachstrasse, in Uster on Zürichstrasse, while in Winterthur the starting gun will be fired in front of the Sulzer high-rise on Schützenstrasse. For the road races from Winterthur and Uster, start laps are also planned to take in the surrounding neighbourhoods. In Zurich the elite men will start their race against the clock at the history-steeped open air velodrome in Oerlikon. The para-athletes have a very special starting location: To satisfy the required course profiles, their races will start at the finish area at Sechseläutenplatz in Zurich.
Gossau ZH: Time Trial: Elite Women, U23 Men, various men’s and women’s para-cycling sport classes
Uster: Road Race: Elite Women, U23 Men, Junior Women, Junior Men
Winterthur: Road Race: Elite Men
Zurich-Oerlikon: Time Trial: Elite Men
Zurich City Centre: Time Trial: Junior Women, Junior Men und various para-cycling sport classes
Mixed Relays: Para-Cycling und Able Body
Road Race: Para-Cycling
As in Zurich, Winterthur, Uster and Gossau are also planning supporting programmes with folk festivals and other activities and events. At national level, Swiss Cycling has put together a comprehensive cycling event programme. The focus is “Sports and Health Promotion”, “Accident Prevention and Safety” and “Sustainable Mobility”. For its part, the Local Organising Committee LOC Zurich 2024 has been planning additional complementary events over the past few months, which are intended to last beyond the World Championships and planned to be presented in the coming weeks.
The UCI Road and Para-Cycling Road World Championships Zurich 2024 will be held in the Canton and City of Zurich from 21st to 29th September 2024. The top 1300 cyclists, including para-cyclists, representing over 75 countries will participate in this major nine-day sporting event with a global audience. The UCI Road World Championships are held annually and are watched by over 300 million TV viewers worldwide.
LOC 2024 UCI Road and Para-cycling Road World Championships Zurich
Andreas Herren, Head of Communication
Mobile: +41 79 799 00 46
From Saturday, 21 September to Sunday, 29 September, the UCI Road and Para-cycling Road World Championships will cast their spell over the city and canton of Zurich. For the first time, the races of the para-cyclists are an integral part of the Road World Championships. The coveted rainbow jersey will be donned more than 40 times by the winners in various disciplines. Along the attractive and demanding routes, in the fan zones and in the epicentre Sechseläutenplatz one maxim will reign supremely: “TOGETHER WE RIDE”!
When the cycling elite meet in Zurich for the UCI Road World Championships in 2024, it will be over 100 years since the city on the Limmat first hosted this major event: after 1923, the UCI Road World Champions were again crowned in Zurich in 1929 and 1946.
The nine-day programme includes time trials and road races for: Men Elite, Men U23, Men Junior, Women Elite-U23, Women Junior, Para-cycling Men (divided into different sport classes) and Para-cycling Women (divided into different sport classes). There will also be two mixed team events: a road team time trial mixed relay and a para-cycling mixed team relay. In addition, there will be amateur and popular races. Information on all these and other activities will be published continuously on the official website www.zurich2024.com.
Integration and inclusion
A big novelty is that the men’s and women’s para-cycling road competitions are fully integrated for the first time. Among other things, it is planned to start the UCI World Championships with the Para-cycling Mixed Team Relay as part of the opening ceremony, featuring both men and women. The official logo of the UCI Road and Para-cycling Road World Championships embodies integration and inclusion, merging the four elements ZH (short for Zurich), 24, bicycle and handbike in combination with the UCI rainbow colours in a stylised way.
For UCI President David Lappartient, Zurich 2024 will provide an excellent showcase for road and para-cycling: “Bringing these two UCI World Championships together means we will enjoy nine days of non-stop action in and around Zurich. Multiple rainbow jerseys of UCI World Champion will be up for grabs, providing spectators with a festival of racing at the very highest level.
They will be able to witness the fastest road cyclists – able bodied and para-cyclists – in one incredible event that will highlight the best the discipline has to offer.”
The City and Canton of Zurich see the inclusion of the UCI Para-cycling Road World Championships as an ideal opportunity to make the social inclusion and integration of people with disabilities visible in a high-profile sporting event and to increase people’s awareness of the incredible physical capacity of these athletes.
Routes like a classic
Zurich 2024 will not have to fear comparison with the great cycling classics. The course profiles will give the races a distinctive character and give the rollers as well as the climbers the opportunity to prove their skills, endurance and tactical sense.
The open-air track arena and the Bellevue in Zurich as well as Winterthur, Uster and Gossau are planned as starting locations. For the road races from Winterthur and Uster, start laps are planned in the nearby surroundings. The approach routes to the final laps vary in length depending on the race and categories and bring the UCI World Championship racing atmosphere to 40 communities. Under the motto “The races are to come to the people”, the courses will lead through scenic highlights such as the Pfannenstil and the Weinland, the popular cycling area at Lake Greifensee and then along part of the right bank of Lake Zurich as well as through Zurich city centre. The final circuits, which have to be ridden several times, increase the sporting challenge for the riders and allow the spectators to experience the duels of the cycling giants up close.
As part of the bid, the city and canton of Zurich proposed routes for the various categories and races to the UCI. For some time now, cycling experts, traffic and safety specialists and other experts have been examining possible routes for their suitability according to sporting, traffic and marketing criteria. Parallel to the planning of the race routes, specialists from the city and canton as well as representatives of public transport companies and blue-light organisations are developing the necessary traffic concepts.
UCI World Championships in the heart of Zurich – public festival included
The UCI Road and Para-cycling Road World Championships will “come alive” on attractive courses in Zurich and its surroundings, while an attractively located public festival and easily accessible fan zones will offer the national and local population as well as fans from abroad a varied mix of competitions, entertainment and innovations around the theme of cycling.
Impact beyond 2024
Swiss Cycling, the Canton of Zurich and the City of Zurich as founding members of the organising association, have set themselves the goal of holding the UCI Road and Para-cycling Road World Championships as a sustainable major sporting event, as Urs Schmidig, President of the association, stated: “With various accompanying measures and the supporting programme, we want to create a lasting sporting and social added value beyond this major international competition. This event offers Zurich the opportunity to strengthen existing strategies and initiatives in the areas of transport, mobility, environment, inclusion, sports promotion as well as tourism and location marketing.”
The municipal council of the city of Zurich has already approved an amount of 1,500,000 Swiss francs for various accompanying measures. The cantonal government has also promised additional funds for such activities and projects from the cantonal non-profit fund and the sports fund. The city and the canton of Zurich have also approved contributions of 6.3 million Swiss francs and 3 million Swiss francs respectively (contributions and foregone revenue) for the organisation of the 2024 UCI Road and Para-cycling Road World Championships. The federal government will provide financial support for the event as well.
Official website: www.zurich2024.com
Official Hashtag: #zurich2024
About the 2024 UCI Road and Para-cycling Road World Championships, Zurich
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the canton and city of Zurich from 21-29 September 2024. The best 1,300 riders, including para-cyclists, from more than 75 countries will take part in the nine-day global sporting event.
Swiss Cycling and the Canton and City of Zurich are the founding members of the association tasked with the hosting of the event. The Local Organising Committee (LOC) under the leadership of Daniel Rupf (overall project manager) and Olivier Senn (deputy overall project manager and head of sport) will be in charge of the planning and actual organisation.
LOC 2024 UCI Road and Para-cycling Road World Championships Zurich
Andreas Herren, Head of Communication
Mobile: +41 79 799 00 46