Swiss beverage manufacturer Rivella is joining the growing peloton of Official Suppliers of the 2024 UCI Road and Para-cycling Road World Championships in Zurich. The company, which provides refreshing moments and the unmistakable attitude to life of active Switzerland like no other, will be present at the global cycling festival next September with its Focuswater brand.
In everyday life and especially during sport, adequate hydration is crucial for physical performance and general well-being. The choice of the right drink depends on the type and intensity of the activity. With Focuswater, the Swiss vitamin water, fans and visitors to the 2024 UCI Road and Para-cycling Road World Championships will be able to enjoy a contemporary thirst quencher in the fan zones and other official areas.
Focuswater: Find Your Flow!
“Find your flow, the slogan of our newest member of the Zurich 2024 family, also applied to all discussions with Rivella,” said Daniel Rupf, managing director of the Local Organising Committee (LOC) Zurich 2024. “We found our common flow straight away and set up a great partnership within just a few weeks. We are proud to welcome Rivella as one of our supplier brands and look forward to providing visitors in the fan zones with Focuswater in what we hope will be sunny late summer weather.”
Bruno Kühne, Rivella Sales Manager Gastronomy, is looking forward to being present at the major cycling world event in his own country: “We at Rivella are enthusiastic about the concept of this year’s UCI Road and Para-cycling Road World Championships in Zurich. Our involvement with Focuswater at this unique event completes our activities in sports experiences this year.”
Rivella: part of Switzerland – and the UCI Road and Para-cycling Road World Championships
Rivella has been part of Switzerland since 1952, both as a drink and as a company. Fun fact: The company was founded in Uster, one of the four starting locations for the 2024 UCI Road and Para-cycling Road World Championships alongside Zurich, Winterthur and Gossau. It was in the Zurich Oberland, where the company laid the foundations for its continued success in the first two years of its existence.
Focuswater has been part of the Rivella Group since 2019. The perfectly balanced blend of vitamins, minerals and only a very small amount of natural sugar provides the body with important elements for its daily needs. The Swiss quality product is free from artificial colours, flavours and sweeteners and contains no preservatives. Five decilitres cover 75-100% of the recommended daily intake of vitamins for adults.
As part of the agreement between LOC Zurich 2024 and Rivella, Focuswater Active, Focuswater Care, Michel Apfelschorle, Rivella Red and Blue as well as the new Rivella “Innovation”, which will be launched this spring, will be served at all of the organiser’s official beverage outlets. The offer ideally complements the partnership that the Zurich 2024 Local Organising Committee concluded with Feldschlösschen beverages last November.
About Rivella (www.rivella-group.com)
Rivella AG, based in Rothrist (Aargau), is the largest group of companies for branded soft drinks of Swiss origin and has established itself as a permanent fixture in the country’s society and culture. With a brand awareness level of 93%, Rivella is one of the strongest brands in Switzerland and is the number 2 in the domestic soft drinks market. The company was founded in 1952 by pioneer and Rivella inventor Robert Barth. Today, the company owns Rivella as well as the Michel brand of fruit juice products and Focuswater, the leading Swiss brand in the vitamin water segment.
