The Local Organising Committee (LOC) for the 2024 UCI Road and Para-cycling Road World Championships can count on two new strong partners: Ticketmaster, the world’s leading provider of ticketing solutions for events of all kinds, and the full-service law firm Bratschi AG, that will support the preparations for the event as Official Suppliers with immediate effect.
With the two new Official Suppliers, Ticketmaster for ticketing and Bratschi AG for legal matters, the LOC Zurich 2024 is confident that it will receive expert ticket sales and legal support for the organisation of the global cycling event in just under a year’s time.
“Ticketmaster is the undisputed global benchmark for ticketing and associated communication solutions, and Bratschi AG brings a wealth of legal expertise thanks to the collaboration of its sports team with domestic and foreign sports federations and clubs, athletes, sports organisers, sports marketers, equipment suppliers and sponsors,” emphasises LOC Managing Director Daniel Rupf. “Above all, both companies share our values, our enthusiasm and our goal of making the 2024 UCI Road and Para-cycling Road World Championships an outstanding, inclusive event and an unforgettable sporting happening in every respect.”
Ticketing and access solutions
While cycling fans will be able to follow all of the races along the routes free of charge, there will be hospitality offers ranging from VIP to basic as well as special offers for which tickets will be sold, particularly in the finish area at Sechseläutenplatz and in the fan zones. Highlights will also include two public races and a charity ride, for which cycling enthusiasts can purchase their tickets. Pre-sales on Ticketmaster.ch will begin in spring 2024 in time for the start of the cycling season.
George Egloff, Managing Director of Ticketmaster Switzerland, emphasises the added value that the partnership will bring to cycling fans: “Ticketmaster will offer fans a convenient and secure way to experience the 2024 UCI Road and Para-cycling Road World Championships close to the action and enjoy the great atmosphere – with exactly the tickets that suit them.”
Assistance with legal matters
Global sporting events are based on far-reaching agreements that sometimes involve complex legal issues in various areas. The partnership with Bratschi AG ensures that the necessary legal expertise is provided to handle any potential legal matters at an early stage.
For Sandra De Vito, Managing Partner and Delegate of the Board of Directors of Bratschi, the shared values are also at the centre of the cooperation. “Our partnership with the 2024 UCI Road and Para-cycling Road World Championships is a special opportunity for us as a law firm to make our expertise available to the community and contribute to the success of this event. Cycling inspires and unites. It requires commitment, integrity, perseverance and passion – indispensable qualities that we also emphasise in our work.”
About Ticketmaster Schweiz AG (www.ticketmaster.ch)
Ticketmaster is the world’s leading provider of 360° ticketing solutions and uses its expertise to ensure that events are a success – for fans and artists, event organisers, associations and clubs. Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment and e-commerce company. Ticketmaster Switzerland is based in Dübendorf and currently employs 17 people.
About Bratschi AG (www.bratschi.ch)
Bratschi Ltd is one of the leading law firms in Switzerland. The full-service law firm with offices in Basel, Berne, Geneva, Lausanne, St. Gallen, Zug and Zurich offers clients a wide range of legal, notarial and consulting services. The focus is on business and tax law and on advising medium-sized companies and entrepreneurs. Approximately 115 experienced specialists advise and represent national and international companies as well as private individuals and the public sector.
