Feldschlösschen Getränke AG will be an Official Partner of the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland. Feldschlösschen will be visible as a sponsor with its non-alcoholic beer “Feldschlösschen Alkoholfrei” and will also be the exclusive beverage supplier for the various fan zones.
The Local Organising Committee (LOC) Zurich 2024 expects around 850,000 spectators for the 2024 UCI Road and Para-cycling Road World Championships next year in Zurich, Winterthur, Uster and Gossau as well as along the routes – hopefully in beautiful late summer weather. But no one will have to suffer from thirst. As Official Partner, Feldschlösschen Getränke AG will ensure that there will always be sufficient liquid supply in the official UCI World Championships areas.
Strong relationship with major sporting events
The tradition-rich Swiss beverage group and the LOC Zurich 2024 concluded an agreement to this effect at the beginning of November 2023. Feldschlösschen CEO Thomas Amstutz sees next year’s international cycling event as an ideal platform to play to his company’s strengths in supporting major sporting events. “We are very pleased to be a partner of the UCI Road and Para-cycling Road World Championships. Non-alcoholic beer in particular goes perfectly with sporting activities and with our wide range of beverages we will provide the right refreshment for every visitor,” Thomas Amstutz said.
Daniel Rupf, Managing Director of LOC Zurich 2024, stated: “The LOC Zurich 2024 is very proud to have found another important official partner in Feldschlösschen Getränke AG. We are delighted to be able to count on this traditional company with strong roots in sport to cater for the numerous fans from home and abroad.”
Wide range of drinks for every taste
The wide range of Feldschlösschen beverages with and without alcohol will be available on tap at the beverage stations in all fan zones as well as at other beverage stands, such as the iconic Open Racecourse in Oerlikon. As part of the agreement, Feldschlösschen will serve Pepsi, mineral water and other drinks in addition to beer with and without alcohol. A special attraction will be the attractive Feldschlösschen Lodge, with which Feldschlösschen will be present in one of the fan zones.
About Feldschlösschen Getränke AG (www.feldschloesschen.swiss)
Feldschlösschen, headquartered in Rheinfelden in the canton of Aargau, is the leading brewery and largest beverage distributor in Switzerland. The company has been in existence since 1876 and employs 1200 people at 22 locations throughout Switzerland. With a range of over 40 own-brand Swiss beers and a comprehensive beverage portfolio from mineral water to soft drinks and wine, Feldschlösschen supplies 25,000 customers from the catering, retail and beverage trade sectors.
