The 2024 UCI Road and Para-cycling Road World Championships Zurich, which will take place from 21 to 29 September, will have a major impact on traffic. The Canton and City of Zurich, together with the Local Organising Committee (LOC) Zurich 2024, the Zurich Transport Network (ZVV) and Zurich Public Transport (VBZ) are providing comprehensive information on traffic organisation. All journeys in and around the city of Zurich will require more time during the major event.
The organisation of the global cycling event will result in numerous adjustments to traffic routing and traffic restrictions in the city and region of Zurich. Different traffic regulations will apply depending on the race day and programme. With regard to road closures, the principle of “as much as necessary, as little as possible” has been applied; this is also to ensure the safety of the participating athletes, the accompanying teams and spectators along the routes. Access to health facilities remains guaranteed. Emergencies have priority at all times.
Websites and GIS browser of the canton as central platforms
All relevant information can be found on the websites of Zurich 2024, the Canton and the City of Zurich (see page 2 for a list of links). The traffic organisation is presented quickly, simply and clearly on the Canton of Zurich’s GIS browser.
The municipalities affected by the 2024 UCI Road and Para-cycling Road World Championships will play an important role. In close cooperation with the canton and the LOC, they will create an information programme tailored to the needs of their respective populations.
Travelling by train or bike
All road users should allow more time than usual for travelling in and around Zurich. It is strongly recommended that people refrain from travelling by car during the event.
The best way to get to the 2024 UCI Road and Para-cycling Road World Championships area is by train or bicycle. The Swiss Federal Railways train service will run according to the usual timetable, as will the Forchbahn railway. Cyclists, on the other hand, can easily reach the fan zones in the city centre and can, for example, park their bikes in secure bike parking areas.
Special timetable for tram and bus
Tram and bus services will be restricted in various neighbourhoods in the City of Zurich and in the Canton of Zurich. There will be a special timetable for the 2024 UCI Road World Championships, which will be published in due course. The best connections will be available in real time via the ZVV online timetable or the ZVV app.
Further communication waves planned
The range of information will be continuously expanded over the coming months. The canton, city and LOC will launch further waves of communication before and after the summer holidays. Communication on transport will be further intensified before and during the 2024 UCI Road and Para-cycling Road World Championships in September.
Useful links:
Zurich 2024: https://www.zurich2024.com/en/traffic/
City of Zurich: https://www.stadt-zuerich.ch/rad-wm#verkehr
Canton of Zurich: https://zh.ch/rad-wm2024
GIS-Browser Canton Zurich: https://maps.zh.ch/?topic=KapoRadWMZH
Public transport (ZVV): www.zvv.ch/rad-wm
ITSCHNACH” Forchautostrasse A52 traffic management measures:
During the road races from 25 to 29 September 2024, the city of Zurich will only be accessible to motorised private transport from the east via the A52 Forchautostrasse. An access permit is required for access. Please read the instructions on the website carefully before completing the application form.
Further information: info@zurich2024.com
The 2024 UCI Road and Para-cycling Road World Championships coming September in Zurich will be supported by ETH Zurich as an Institutional Partner in the field of science. As part of the cooperation, ETH Zurich will have an exhibition stand at the Velo Expo on Bürkliplatz to show how cycling improves quality of life and how technology can support people with disabilities in sport and everyday life. What is more, the scientists will provide the TV partners with exciting background information on the geology along the race routes.
It is impossible to imagine cycling without science. It plays a key role in various areas, for example through its research into biomechanics and physiology. Findings help, for example, to understand muscular processes and thus improve health and performance on the bike in a more targeted manner. The development of bicycles that are adapted to physical requirements is also being driven forward. Additive manufacturing (also known as 3D printing) in combination with research into physical performance have opened up a new perspective for cycling.
ETH Zurich is one of the best universities in the world. “The Local Organising Committee Zurich 2024 (LOC) is very proud to have the renowned university at its side as an Institutional Partner of the 2024 UCI Road and Para-cycling Road World Championships,” emphasised Managing Director Daniel Rupf. “Like our global cycling event, it makes a significant contribution to the inclusion and integration of people with disabilities.”
Hands-on science at the Velo Expo
ETH Zurich will bring the public closer to research from the fields of biomechanics, physiology and nutrition as well as various other scientific areas at its exhibition stand. For example, visitors can try out textile sensors and instrumented leg warmers, learn more about pressure distribution when sitting, test themselves with muscle-stimulating devices, and discover how ETH students support para-cyclists with their developments. In addition to the various groups from the Department of Health Sciences, ETH’s CYBATHLON will also be present on several days. The CYBATHLON is an international competition that focuses on the research and further development of assistance systems suitable for everyday use for people with disabilities. The competition will next take place from 25 to 27 October 2024 in Kloten, Zurich.
For Dr Tobias Walser, Coordinator of the ETH Department of Health Sciences and Technology (D-HEST), the 2024 UCI Worlds next September offer a strong platform: “Our partnership with Zurich 2024 enables us to demonstrate and allow a broad public to experience the direct benefits of our research activities and scientific practice – there are more connections between science and cycling than one would generally think. There are countless examples of this: for example, our student Luca Hasler has developed a new handlebar specially tailored to the needs of Swiss para-cyclist and reigning UCI World Champion Flurina Rigling. Hopefully it will also bring the Zurich 2024 ambassador another rainbow jersey next September.”
Exciting data on racecourses for TV coverage
ETH Zurich will also contribute useful information and exciting data in completely different areas, for example on earth and environmental science topics in connection with the race routes. For example, the landscape around Gossau ZH, where numerous time trials start, is characterised by so-called “drumlins”. The elongated hills were formed during the Ice Age under an actively moving glacier, as ETH scientists have shown.
About ETH Zurich (https://ethz.ch/en.html) and the Department of Health Sciences and Technology (https://hest.ethz.ch/en)
Freedom and personal responsibility, entrepreneurial spirit and cosmopolitanism: Switzerland’s values are the foundation of ETH Zurich. The roots of our university of technology and natural sciences go back to 1855, when the founders of modern Switzerland created this centre of innovation and knowledge. 567 professors educate around 25,000 students – including 4,500 doctoral students – from over 120 countries. At ETH Zurich, students find an environment that encourages independent thinking, while researchers find a climate that inspires top performance. In the heart of Europe and with a worldwide network, ETH Zurich develops solutions for the global challenges of today and tomorrow.
The Department of Health Sciences and Technology (D-HEST) at ETH Zurich researches and develops new technologies with the aim of better understanding the human body and maintaining and improving people’s health and quality of life from a young age to old age. With three degree programmes and over forty professorships in the fields of exercise science and sport, food science and nutrition, medical technology, neuroscience and clinical translation, D-HEST brings together a unique concentration of expertise under one roof.
Suva is supporting the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland, as an Official Supplier. The country’s largest accident insurance company is the ideal partner, as one of the institution’s key goals is the reintegration of injured persons, many of whom benefit from sporting activities such as para-cycling.
Suva and the Local Organising Committee (LOC) Zurich 2024 have agreed a comprehensive collaboration for the 2024 UCI Road and Para-cycling Road World Championships, which already includes support for the accompanying measure “Zäme ufs Velo” (Together We Ride) that will be launched in May 2024. In the run-up to the UCI Worlds, this roadshow will visit Zurich, Regensdorf, Uster, Kloten and Hittnau. The aim of these events is for adults, young people and children to discover the enjoyment of cycling, while learning about the importance of safety. This includes, for example, skill and safety courses or trying out e-bikes in a safe environment.
Sport as an important support for reintegration
Successful reintegration after an accident is a key concern for Suva as Switzerland’s largest accident insurer. This makes Suva the ideal partner for the 2024 UCI Road and Para-cycling Road World Championships: some of the participants are going through or have been through this integration process following an accident. In addition to support from the employer and insurance benefits, sport can also make a major contribution to reintegration.
People at the centre
Ina Bauspiess, Head of Marketing & Sponsoring at LOC Zurich 2024, lauded the collaboration with Suva: “People are always at the centre of Suva’s services. And that’s also the case with our global event in September. This partnership is based on this shared value and the desire to draw attention to the unique achievements of injured athletes. We are very grateful to Suva for their support.”
About Suva (www.suva.ch)
Suva, which has been operating since 1918, employs around 4,500 people at its headquarters in Lucerne, at its 18 agency locations throughout Switzerland and at its two rehabilitation clinics in Bellikon and Sion. As an independent company under public law, it insures around 130,000 companies with over two million employees against the consequences of accidents and occupational illnesses. Unemployed persons are automatically insured with Suva. It also manages military insurance and accident insurance for people undergoing invalidity measures on behalf of the federal government. Suva’s services include prevention, insurance and rehabilitation. It is self-supporting, operates without public funding and passes on profits to insured persons in the form of lower premiums. The social partners – employers and employees – and the federal government are represented on the Suva Council.
Zurich 2024 welcomes another ambassador for the 2024 UCI Road and Para-cycling Road World Championships in Switzerland: Representing music and society, Ritschi joins the high-calibre quintet of previously announced cycling and para-cycling ambassadors: Fabian Cancellara, Fabian Recher, Flurina Rigling, Marlen Reusser and Stefan Küng. The singer, who enthrals the public with his numerous hits, is a big cycling fan in his private life and has dedicated a song to the bike. Moreover, Ritschi will also perform live on stage with a concert on Sechseläutenplatz as part of the various events accompanying the UCI Worlds.
Top performances are not only required in sport, but also in music. One of the top artists in Switzerland is, without doubt, Ritschi, who has been an integral part of the national music scene for over 20 years. LOC Zurich 2024 is proud to present the singer, lyricist and musician as the sixth ambassador for the 2024 UCI Road and Para-cycling Road World Championships, which will take place in Zurich and the surrounding area next September.
“Velo” – a power song in difficult times
The virtuoso stage artist Ritschi is also a keen cyclist. In 2020, he dedicated the song “Velo” (bicycle), which was written during the coronavirus pandemic, to the bike. During that time, he discovered mountain biking as a sporting balance and spent a lot of time on the saddle. The singer is also regularly out and about on his bike with his two children.
“I am very happy and proud to be representing the 2024 UCI Road and Para-cycling Road World Championships in Zurich as an ambassador together with international stars Marlen Reusser, Stefan Küng, Flurina Rigling and Fabian Recher as well as former UCI World Champion and Olympic Champion Fabian Cancellara,” Ritschi stated. “Cycling has become an important part of my life. That’s why I’m particularly pleased to be able to combine my art with this great sport.”
Ambassador and live on stage at Sechseläutenplatz
In addition to his role as ambassador, Ritschi will also be performing live on stage at Sechseläutenplatz in Zurich. The supporting programme for the nine-day global cycling event from 21 to 29 September 2024 will be announced in a few weeks and will include Ritschi as well as various additional top acts and other show and entertainment elements.
The medal ceremonies will of course also be highlights of the supporting programme. As part of the historic sporting premiere, where the UCI Road World Championships and UCI Para-cycling Road World Championships are combined into one event dedicated solely to road, 66 winners will be able to don the coveted rainbow jersey.
About Ritschi (https://www.ritschi.ch/)
Ritschi first became known as the singer in the band Plüsch and is now a solo musician. The artist is one of the all-time greats of Swiss dialect pop. Music is his passion, his vocation, his profession. He delights his fans with hits such as “Höcher und verrückter”, ” Velo”, “Rote Fade” and many others. Ritschi, who captivates with his emotionally charged, grandiose performance and incomparable voice, has sold more than 340,000 albums and played over 300 concerts.
Secure and free bike parking and exclusive bike helmets for the volunteers: ABUS Switzerland will be providing these services as an Official Supplier at the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland, to ensure safety on and around the bike. The company, which is celebrating its 100th anniversary this year, will also be showcasing its extensive expertise with an Expo Mobile at the Velo Expo in the Bürkliplatz fan zone.
Thanks to its diverse product range, ABUS is one of the world’s leading companies in the areas of home security, mobile security and property security. Cycling helmets and secure bike parking are also key elements of the cooperation with ABUS Switzerland as part of the UCI Road and Para-cycling Road World Championships next September.
Exclusive gift for the volunteers
As “Official Helmet Supplier”, ABUS, together with the Local Organising Committee (LOC) Zurich 2024, will thank the event’s volunteers for their valuable work. As an exclusive gift, the approximately 1,500 volunteers will receive a black bike helmet with a World Championships design. And not just any helmet: the basis is the “Stormchaser” model, which is also worn by the reigning UCI Road World Champion Mathieu van der Poel (Netherlands). This special World Championships version will not be available anywhere else and is intended exclusively for the volunteers as a souvenir and thank you for their commitment to the 2024 UCI Road and Para-cycling Road World Championships.
Secured bike parks “powered by ABUS”
ABUS will also support one of the declared sustainability goals of the event, i.e. to make travelling to the event as car-free as possible. At three locations in the central fan zones Münsterhof, Limmatquai and General-Guisan-Quai, the company will offer visitors free and supervised bike parking “powered by ABUS”.
“ABUS is celebrating its 100th anniversary in 2024 – it’s fantastic that in our centenary year the UCI Road and Para-cycling Road World Championships are taking place in Zurich and that we will be able to contribute our ideas to the event planning in such a personalised way in advance,” said Christian Maag, Managing Director of ABUS Switzerland. “We are very much looking forward to this cooperation, which underlines our great commitment to cycling.”
For Ina Bauspiess, Head of Marketing & Sponsorship at LOC Zurich 2024, the cooperation with ABUS is a prime example of modern partnerships that have long since gone far beyond traditional sponsorship. “Tailor-made implementations characterise our plans with ABUS for the next six months – the three bike parks at the event and the unique volunteer gift are the best proof of this. We would like to thank ABUS for their great trust.”
Appearance at the Velo-Expo
ABUS will be present with a truck at the Bürkliplatz fan zone, the Velo-Expo, during the 2024 UCI Road and Para-cycling Road World Championships, where it will showcase its extensive expertise. With high-quality U-locks, chain locks and folding locks as well as armoured cable locks, spiral cable locks and cable locks, ABUS covers the full range of bicycle security products. In the production of bicycle helmets, experience from professional sport is incorporated into the development, such as that of Fabian Cancellara, ambassador for ABUS and Zurich 2024. As part of a promotion at its stand in the fan zone, ABUS will also be offering a different and attractive World Championships helmet for all visitors to purchase.
About ABUS (https://mobil.abus.com/)
ABUS is security technology made in Germany. Founded in 1924, the family business is now run by the fourth and fifth generation. 100 years ago, August Bremicker and his sons achieved the feat of bringing a pioneering padlock onto the market with the “Iron Rock”. Today, ABUS is a globally active company whose products for home security, mobile security and property security are recognised worldwide for their quality. ABUS employs around 4,000 people at five locations in Germany and around 25 branches in Europe, the USA, Latin America and Asia.
On 21 September 2024, six months from today, the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland, will kick off with the mixed handbike team relay. To get fans in the mood, the Local Organising Committee (LOC) Zurich 2024 is launching the new edition of the «Züri Velo Cup», one of the numerous accompanying measures for this global cycling event.
The «Züri Velo Cup» (velocup.zurich2024.com) is already a success story and eloquent proof of how popular cycling is. When it was first held between May and the end of October 2023, over 1,600 participants completed one or more iconic segments of the «Züri Metzgete» (Zurich Championship) such as the Regensberger and other challenging sections.
As of today, the «Züri Velo Cup» launches the 2024 UCI Road and Para-cycling Road World Championships season. In its second edition, this special challenge will take place on roads where non-para athletes and para-cyclists will compete for the coveted rainbow jersey in September this year.
The selected segments include key sections of several race routes of the event. For example, the «Kyburg-Stutz» (ascent close to Kyburg Castle): the first pièce de résistance in the Men Elite road race features a steep climb, albeit not a long one, and should therefore invite an early attack. Meanwhile, the «Gegen die Uhr» (against the clock) section is a segment for specialists of rolling terrain, which the para-cyclists will also tackle in their individual time trials between Gossau ZH and Zurich. All routes are on public roads. Participants are therefore required to respect the road traffic regulations.
Legacy of the 2024 UCI Road and Para-cycling Road World Championships
With their bid for the 2024 UCI Road and Para-cycling Road World Championships, the Canton and the City of Zurich promised to develop various accompanying measures. Their conception and implementation are being led by the Local Organising Committee (LOC) Zurich 2024. The accompanying measures include projects to promote the race venues as well as cycling as a sport and leisure activity. For example, the first national Cycling Forum Switzerland Suisse Svizzera will take place at Zurich’s Kongresshaus on 23 May 2024. This important Forum, including presentations, discussions and networking opportunities, aims to raise awareness of the importance of cycling as a sustainable means of transport and to shape the future of cycling in Switzerland.
The «Zurich Rides» developed together with Zurich Tourism, which will also be officially presented this spring, will leave another sustainable legacy. The curated routes appeal to a wide range of users: families, city commuters, road cyclists, gravel riders and para-cyclists. The routes connect the greater Zurich region and invite users to enjoy one-day or multi-day experiences all year round.
The current overview of the accompanying measures for the UCI Cycling and Para-Cycling Road World Championships Zurich 2024 can be found at https://zurich2024.com/en/values/.
Integration and inclusion as a milestone in cycling history
The 2024 UCI Cycling and Para-cycling Road World Championships are being planned and organised as an event that sets standards in social integration and equality, increases the popularity of the bicycle as a sustainable sport and means of transport and promotes Zurich as an attractive cycling region. For the first time in the history of cycling, the UCI Road World Championships and UCI Para-cycling Road World Championships are combined into one event dedicated solely to road, with both para-cyclists and non-para-cyclists sharing the same routes and crossing the same finish line. Zurich 2024 will therefore also make sporting history in terms of inclusion.
The Union Cycliste Internationale (UCI), and the Local Organising Committee (LOC) Zurich 2024 have set the start times for the 53 races of the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland. After the opening ceremony at 16:00 CET on Saturday 21 September, para-cyclists will take centre stage, opening the inclusive competition programme with the spectacular mixed handbike team relay (17:15 CET). The Men Elite road race will conclude the global cycling event on Sunday 29 September, with the start being given at 10:30 CET in Winterthur.
Individual time trials and road races will be organised across various categories: Women Elite, Men Elite, Men Under 23, Men Junior, Women Junior, Para-cycling Women and Para-cycling Men. The latter compete on tandems, tricycles, handbikes or cycles, according to their sport class. Depending on the race day and programme, the first riders will take to the road from 8:15 CET. There will also be two team events: the team time trial – mixed relay and the para-cycling mixed handbike team relay. All details are available at https://zurich2024.com/en/sport-competition-schedule/.
For the first time in the history of cycling, the UCI Road World Championships and UCI Para-cycling Road World Championships are combined into one event dedicated solely to road, with both para-cyclists and non-para-cyclists sharing the same routes and crossing the same finish line. After the opening mixed handbike team relay, the individual time trials will take place from Sunday 22 September to Tuesday 24 September, the team time trial – mixed relay on Wednesday 25 September, and the road races from Wednesday 25 September to Sunday 29 September.
GPX files of the 2024 UCI Road and Para-cycling Road World Championships routes available
The GPX files for all race routes are now also available at the above link. In this context, LOC Zurich 2024 would like to expressly point out that these routes will only be active during the UCI Road World Championships and that road traffic regulations will otherwise apply. Specially curated segments of individual routes of the 2024 UCI Road and Para-cycling Road World Championships will also be part of the “Züri Velo Cup 2024”. Further details on this accompanying measure will be announced on 21 March.
PubliBike and the Local Organising Committee Zurich 2024 are launching a strategic marketing cooperation in the area of environmentally friendly event travel. As part of this collaboration, spectators can park their car in the AMAG Messe Zürich multi-storey car park, then enjoy a relaxed ride on a PubliBike to the 2024 UCI Road and Para-cycling Road World Championships in Zurich with a 50% discount on the regular rental fee.
850,000, but hopefully many more: the Local Organising Committee (LOC) Zurich 2024 is expecting crowds of fans and visitors to watch the UCI Road and Para-cycling Road World Championships next September. The majority are likely to travel by public transport – or with their own or a rented bike. But there is also an innovative way to travel into Zurich to watch this international event: The AMAG multi-storey car park at Messe Zürich is offering event visitors special conditions for parking fees. Once they have parked their car, they can easily switch to a PubliBike to reach the finish area at Sechseläutenplatz and the various fan zones, benefitting at the same time from a 50% discount on the B-Quick offer from the bike-sharing provider.
“LOC Zurich 2024 is delighted to be promoting environmentally friendly travel options thanks to the strategic cooperation with PubliBike,” said Ina Bauspiess, Head of Marketing & Sponsoring. “Together We Park & Bike. And: Together We Communicate. All partners involved will realise various marketing measures for the travel offers in the coming months. We are also looking forward to the UCI Road and Para-cycling Road World Championships advertising on the PubliBike bike baskets in late summer.”
During the event in Zurich, the various PubliBike stations located in or near the perimeter of the UCI Road and Para-cycling Road World Championships will be fully active. The PubliBike station on General-Guisan-Quai, where one of the fan zones will be located, will also be able to be expanded spontaneously for this period if there is an increased demand.
For Markus Bacher, Chief Executive Officer of PubliBike, the strategic marketing cooperation fulfils one of the company’s most important goals: “PubliBike wants as many people as possible to be able to travel seamlessly, especially at a major event like the 2024 UCI Road and Para-cycling Road World Championships, where the bicycle takes centre stage. Our offer in cooperation with the AMAG car park at Messe Zürich combines the various individual modes of transport in an ideal way.”
About PubliBike (www.publibike.ch)
As a pioneer of bike sharing in Switzerland since 2011, PubliBike enjoys a high level of recognition and popularity. With networks in seven cities and regions, 1,050 stations and 8,500 bikes and e-bikes, Publibike provides a comprehensive mobility offering for urban and sustainable local transport and is the ideal complement to private and public transport.
The Zurich Convention Center (“Kongresshaus Zurich”) will be the first Institutional Partner of the 2024 UCI Road and Para-cycling Road World Championships next September. Located close to the finish area on Sechseläutenplatz, the prestigious complex will be the headquarters of the 2024 UCI Road and Para-cycling Road World Championships in Zurich.
The Union Cycliste Internationale (UCI) will hold both its annual Congress and its Gala at the Zurich Convention Center. In addition, the UCI and the Local Organising Committee (LOC) Zurich 2024 will use the various rooms for delegation briefings and other work connected to race operations, while the international media centre will also be set up within the convention center’s walls.
The Zurich Convention Center combines business, culture, art and gastronomy under one roof. The building, which also includes the Tonhalle, is an important example of Swiss architecture.
« The Zurich Convention Center is delighted to be the hub of the UCI Road and Para-cycling Road World Championships in Zurich», emphasised CEO Michel Loris-Melikoff. «The latest technology and a very dignified ambience, which skilfully combines tradition with modernity, enable us to host such important events competently and in the interests of the organisers.»
Gabriela Buchs, Co-director of the supporting events at the LOC Zurich 2024, added: «Thanks to its location on the lake basin, within walking distance of Sechseläutenplatz and the fan zones, as well as its state-of-the-art rooms and facilities, the Zurich Convention Center is the ideal venue for the headquarters of the UCI Road and Para-cycling Road World Championships. It also provides a stylish setting for the UCI Gala.»
The Zurich Convention Center also plays a pioneering role in terms of inclusion and sustainability. All the building’s event rooms and spaces are directly accessible by wheelchair. Events are climate-neutral, and the operating company relies on regional sources for its energy supply and food.
About Kongresshaus Zürich AG (https://www.zurichconventioncenter.com/en/)
Located directly on Lake Zurich, the Zurich Convention Center is the largest and most modern event venue of its kind in Switzerland with 5,300 square metres of multifunctional event space, 4,500 seats and over 20 rooms. Together with the world-famous Tonhalle, it combines business, culture, art and catering under one roof and sets new standards in terms of technology, sustainability and flexibility. The Kongresshaus/Tonhalle building complex is an icon of Swiss architecture and is therefore of national importance. www.kongresshaus.ch
Swiss beverage manufacturer Rivella is joining the growing peloton of Official Suppliers of the 2024 UCI Road and Para-cycling Road World Championships in Zurich. The company, which provides refreshing moments and the unmistakable attitude to life of active Switzerland like no other, will be present at the global cycling festival next September with its Focuswater brand.
In everyday life and especially during sport, adequate hydration is crucial for physical performance and general well-being. The choice of the right drink depends on the type and intensity of the activity. With Focuswater, the Swiss vitamin water, fans and visitors to the 2024 UCI Road and Para-cycling Road World Championships will be able to enjoy a contemporary thirst quencher in the fan zones and other official areas.
Focuswater: Find Your Flow!
“Find your flow, the slogan of our newest member of the Zurich 2024 family, also applied to all discussions with Rivella,” said Daniel Rupf, managing director of the Local Organising Committee (LOC) Zurich 2024. “We found our common flow straight away and set up a great partnership within just a few weeks. We are proud to welcome Rivella as one of our supplier brands and look forward to providing visitors in the fan zones with Focuswater in what we hope will be sunny late summer weather.”
Bruno Kühne, Rivella Sales Manager Gastronomy, is looking forward to being present at the major cycling world event in his own country: “We at Rivella are enthusiastic about the concept of this year’s UCI Road and Para-cycling Road World Championships in Zurich. Our involvement with Focuswater at this unique event completes our activities in sports experiences this year.”
Rivella: part of Switzerland – and the UCI Road and Para-cycling Road World Championships
Rivella has been part of Switzerland since 1952, both as a drink and as a company. Fun fact: The company was founded in Uster, one of the four starting locations for the 2024 UCI Road and Para-cycling Road World Championships alongside Zurich, Winterthur and Gossau. It was in the Zurich Oberland, where the company laid the foundations for its continued success in the first two years of its existence.
Focuswater has been part of the Rivella Group since 2019. The perfectly balanced blend of vitamins, minerals and only a very small amount of natural sugar provides the body with important elements for its daily needs. The Swiss quality product is free from artificial colours, flavours and sweeteners and contains no preservatives. Five decilitres cover 75-100% of the recommended daily intake of vitamins for adults.
As part of the agreement between LOC Zurich 2024 and Rivella, Focuswater Active, Focuswater Care, Michel Apfelschorle, Rivella Red and Blue as well as the new Rivella “Innovation”, which will be launched this spring, will be served at all of the organiser’s official beverage outlets. The offer ideally complements the partnership that the Zurich 2024 Local Organising Committee concluded with Feldschlösschen beverages last November.
About Rivella (www.rivella-group.com)
Rivella AG, based in Rothrist (Aargau), is the largest group of companies for branded soft drinks of Swiss origin and has established itself as a permanent fixture in the country’s society and culture. With a brand awareness level of 93%, Rivella is one of the strongest brands in Switzerland and is the number 2 in the domestic soft drinks market. The company was founded in 1952 by pioneer and Rivella inventor Robert Barth. Today, the company owns Rivella as well as the Michel brand of fruit juice products and Focuswater, the leading Swiss brand in the vitamin water segment.
