The TX Group media company is getting on its bike to support the 2024 UCI Road and Para-cycling Road World Championships Zurich as part of a far-reaching partnership.
The agreement between the major event and the media group means that the TX Group, through Tamedia and the SonntagsZeitung, will be the Official Partner of the 2024 UCI Road and Para-cycling Road World Championships in its home city of Zurich. It is also committed as a media partner through the Tages-Anzeiger. The marketing agency Goldbach Manufaktur AG, which also belongs to the TX Group, will support the Local Organising Committee, LOC Zurich 2024, in the implementation of the partnership and in the acquisition of additional sponsors.
Sponsorship Milestone for the LOC
Thanks to the multi-dimensional new cooperation with the TX Group, the Local Organising Committee is well on track in the organisation and realisation of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, as General Project Manager Daniel A. Rupf states: “We are very pleased to welcome the TX Group as our first Official Partner. The TX Group with Tamedia and its diverse national and regional print and online media is an ideal partner for us to bring the 2024 UCI Cycling and Para-cycling World Championships Zurich closer to the fans and the public not only in the city and canton of Zurich but also in the rest of Switzerland – from now until September 2024.”
Tamedia is the leading editorial network in Switzerland. The daily and weekly newspapers, magazines and news platforms are well established not only in the city and canton of Zurich, but also in the Mittelland and the French-speaking region of Switzerland.
Special Opportunities for Prospective World Championships Partners
The collaboration between the TX Group and the LOC Zurich 2024 includes media solutions for partners and sponsors of the 2024 UCI Cycling and Para-cycling Road World Championships Zurich, both in print and online platforms. “With this approach partners and potentially other supporters of the 2024 World Cycling Championships can display their commitment in a targeted manner and together we can reach and engage with the specific audiences,” explains Marco Gasser, Managing Director Content & Sponsoring at Goldbach Manufaktur.
About the 2024 UCI Road and Para-cycling Road World Championships Zurich
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the Canton and City of Zurich from 21st -29th September 2024. The best 1300 riders, including para-cyclists, from more than 75 countries will take part in this major nine-day sporting event with global appeal. The UCI Road World Championships take place annually and are viewed by a worldwide audience of more than 350 million.
TX (www.tx.group)
The TX Group forms a network of platforms and participations that offers users information, orientation, entertainment and assistance for everyday life on a daily basis. Its roots lie in journalism with the diverse newspapers of Tamedia and the media of 20 Minuten. The portfolio is complemented by the advertising marketer Goldbach. Founded in 1893, the company has been listed on the Swiss stock exchange since 2000.
Tamedia (www.tamedia.ch)
Tamedia dates back to 1893, when the newspaper Tages-Anzeiger was founded. Today, the national media house is active in the German- and French-speaking regions of Switzerland and incorporates the country’s leading editorial network. Tamedia’s daily and weekly newspapers, magazines and news platforms combine strong local roots with an international network. Tamedia’s well-known media brands include 24 heures, Basler Zeitung, Bilan, BZ Berner Zeitung, Das Magazin, Der Bund, Finanz und Wirtschaft, Le Matin Dimanche, Schweizer Familie, SonntagsZeitung, Tages-Anzeiger, Tribune de Genève as well as the Zurich regional newspapers (ZRZ). Tamedia is part of the TX Group.
Goldbach Manufaktur (www.goldbach.com)
Goldbach Manufaktur comprises the Advertising Services and Content & Sponsoring divisions. Advertising Services implements individual, performance-oriented marketing solutions in Switzerland. These are based on the media and advertising assets of the TX Group network, Goldbach and Neo Advertising and range from TV, digital video and audio to 20min.ch and Out of Home. Goldbach Manufaktur AG is a subsidiary of the Goldbach Group Ltd, with its registered office in Küsnacht. The Goldbach Group Ltd operates mainly in Switzerland, Austria and Germany, and is a TX Group company.
Further Information:
LOC 2024 UCI Road and Para-Cycling Road World Championships Zurich
Andreas Herren, Head of Communication / Email: andreas.herren@zurich2024.com / Mob.: +41 79 799 00 46
Goldbach Manufaktur AG
Lukas Bolliger, Brand & Content Marketing Manager / Mail: lukas.bolliger@goldbach.com /
Mob: +41 79 482 56 47
Zurich Cycling Routes, Cycling Discovery Days and a national Cycling Forum: with these and other accompanying measures, the Zurich 2024 Local Organising Committee will implement a wide range of cycling activities beyond the 2024 UCI Road and Para-cycling Road World Championships Zurich leaving them as a legacy for the public.
With their bid for the 2024 UCI Road and Para-cycling Road World Championships, the City and Canton of Zurich committed to the introduction of various accompanying measures. The Local Organising Committee (LOC) has taken on the task of developing these measures, the first of which will be implemented in Spring 2023. Others will follow over the year and a half leading up to the UCI World Championships in September 2024 and continue thereafter.
The supporting initiatives include projects to promote the sport of cycling, the use of bicycles in general and to showcase the region (for details see Fact Sheet Accompanying Measures). These measures will motivate, inspire, inform and initiate discussions related to cycling. With the national Cycling Forum, for example, an important congress is to be launched that combines national cycling topics from mobility to leisure. The newly designed Zurich Cycling Routes and the Zurich Cycling Challenge will motivate recreational cyclists to get on their bikes. A Roadshow will organise cycling festivals at various locations to get the public in the mood for the UCI World Championships. With the Cycling and Para-cycling Discovery Days, the LOC and its three governing entities, Swiss Cycling and the City and Canton of Zurich, are launching an important project to promote young talent, which will have an impact locally as well as regionally and nationally. The realisation of the “Trail Centre Zurich” as a pilot project should inspire other municipalities to follow suit.
The accompanying measures will combine and consolidate the existing strategies of the three governing entities in the areas of transport, mobility, environment, sports promotion, tourism and local promotion.
In order to reach these goals, the Zurich City Council has approved a contribution of 1,500,000 CHF. The Canton has also earmarked additional funding for activities and projects from various available sources including funds set aside for public benefit, bicycle traffic and sports. At the national level, the Federal government will provide 1,500,000 CHF to support the sports promotion projects of Swiss Cycling.
The measures were developed by Erwin Flury and Nathalie Schneitter, who joined the LOC Zurich 2024 in the summer of 2022 as Co-Project Leaders for Accompanying Measures and Sustainability. In the second half of 2022 the LOC, under the leadership of Daniel Rupf (General Project Manager) and Olivier Senn (Deputy General Project Manager and Head of Sports) was further strengthened with the recruitment of additional specialists from the cycling scene and other areas, including Gabriela Buchs and Adrien Merkt as Co-Project Leaders for Supporting Events. Tobias Fankhauser, the top handcyclist who retired a year ago, is Senior Manager responsible for para-cycling. The LOC project team is completed by Andreas Herren, Head of Communication, as well as staff from the Canton and City of Zurich, who coordinate the operational collaboration with the public sector.
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the Canton and City of Zurich from 21st -29th September 2024. The best 1300 riders, including para-cyclists, from more than 75 countries will take part in this major nine-day sporting event with global appeal. The UCI Road World Championships take place annually and are viewed by a worldwide audience of more than 300 million.
Attachment: Fact Sheet Accompanying Measures
Further Information:
LOC 2024 UCI Road and Para-Cycling Road World Championships Zurich
Andreas Herren, Head of Communication / Email: andreas.herren@zurich2024.com / Mob.: +41 79 799 00 46
Another step towards #zurich2024: from 14 to 16 November 2022, a UCI delegation headed by UCI Road World Championships Manager Mariko Nishizawa thoroughly assessed the status of preparations for the 2024 UCI Road and Para-Cycling Road World Championships in Zurich, Switzerland. Accompanied by UCI Road Manager Laurent Bezault and Rui Oliveira, UCI Road World Championships Assistant, the group paid visits to the tentative UCI headquarter location, housing the proposed UCI Congress and media centre venues. Further visits included the planned accreditation centre, various hotels and other sites.
The programme, set up by Olivier Senn, LOC Deputy General Project Manager for the 2024 UCI Road and Para-Cycling Road World Championships in Zurich, Switzerland, also included visits to and updates on the planned race courses.
Conclusion after three constructive and productive days: #TOGETHER WE RIDE!
One of several briefings for UCI Road World Championships Manager Mariko Nishizawa (second from left) and her colleagues Laurent Bezault (left) and Rui Oliveira (centre), with Olivier Senn (far right) providing numerous insights. LOC Manager Sports for para-Cycling, Tobias Fankhauser (second from right), explained in detail what is being planned for the para-cycling races.
With just under two years before the big event the starting venues for the 2024 UCI Road and Para-Cycling Road World Championships Zurich have been decided: Following approval by the cities of Zurich and Uster, as well as the Municipality of Gossau, the City Council of Winterthur has also given the green light for the staging of the UCI Road World Championships. From the 21st to 29th September 2024 these four locations will be the starting points for more than 40 races covering diverse categories, including age and para-cycling sport classifications and divisions.
History will be made at #Zurich2024 with male and female para-cyclists, male and female elite cyclists, U23 men and male and female juniors competing for the first time at the same World Championships, vying for the coveted rainbow jerseys. Lining up at each respective starting location, the world’s best cycling stars and para-cyclists will be in close quarters.
Subject to final approval by the UCI the races in Gossau will start on Laufenbachstrasse, in Uster on Zürichstrasse, while in Winterthur the starting gun will be fired in front of the Sulzer high-rise on Schützenstrasse. For the road races from Winterthur and Uster, start laps are also planned to take in the surrounding neighbourhoods. In Zurich the elite men will start their race against the clock at the history-steeped open air velodrome in Oerlikon. The para-athletes have a very special starting location: To satisfy the required course profiles, their races will start at the finish area at Sechseläutenplatz in Zurich.
Gossau ZH: Time Trial: Elite Women, U23 Men, various men’s and women’s para-cycling sport classes
Uster: Road Race: Elite Women, U23 Men, Junior Women, Junior Men
Winterthur: Road Race: Elite Men
Zurich-Oerlikon: Time Trial: Elite Men
Zurich City Centre: Time Trial: Junior Women, Junior Men und various para-cycling sport classes
Mixed Relays: Para-Cycling und Able Body
Road Race: Para-Cycling
As in Zurich, Winterthur, Uster and Gossau are also planning supporting programmes with folk festivals and other activities and events. At national level, Swiss Cycling has put together a comprehensive cycling event programme. The focus is “Sports and Health Promotion”, “Accident Prevention and Safety” and “Sustainable Mobility”. For its part, the Local Organising Committee LOC Zurich 2024 has been planning additional complementary events over the past few months, which are intended to last beyond the World Championships and planned to be presented in the coming weeks.
The UCI Road and Para-Cycling Road World Championships Zurich 2024 will be held in the Canton and City of Zurich from 21st to 29th September 2024. The top 1300 cyclists, including para-cyclists, representing over 75 countries will participate in this major nine-day sporting event with a global audience. The UCI Road World Championships are held annually and are watched by over 300 million TV viewers worldwide.
Further information:
LOC 2024 UCI Road and Para-cycling Road World Championships Zurich
Andreas Herren, Head of Communication
Mail: andreas.herren@zurich2024.com
Mobile: +41 79 799 00 46
Web: www.zurich2024.com
From Saturday, 21 September to Sunday, 29 September, the UCI Road and Para-cycling Road World Championships will cast their spell over the city and canton of Zurich. For the first time, the races of the para-cyclists are an integral part of the Road World Championships. The coveted rainbow jersey will be donned more than 40 times by the winners in various disciplines. Along the attractive and demanding routes, in the fan zones and in the epicentre Sechseläutenplatz one maxim will reign supremely: “TOGETHER WE RIDE”!
When the cycling elite meet in Zurich for the UCI Road World Championships in 2024, it will be over 100 years since the city on the Limmat first hosted this major event: after 1923, the UCI Road World Champions were again crowned in Zurich in 1929 and 1946.
The nine-day programme includes time trials and road races for: Men Elite, Men U23, Men Junior, Women Elite-U23, Women Junior, Para-cycling Men (divided into different sport classes) and Para-cycling Women (divided into different sport classes). There will also be two mixed team events: a road team time trial mixed relay and a para-cycling mixed team relay. In addition, there will be amateur and popular races. Information on all these and other activities will be published continuously on the official website www.zurich2024.com.
Integration and inclusion
A big novelty is that the men’s and women’s para-cycling road competitions are fully integrated for the first time. Among other things, it is planned to start the UCI World Championships with the Para-cycling Mixed Team Relay as part of the opening ceremony, featuring both men and women. The official logo of the UCI Road and Para-cycling Road World Championships embodies integration and inclusion, merging the four elements ZH (short for Zurich), 24, bicycle and handbike in combination with the UCI rainbow colours in a stylised way.
For UCI President David Lappartient, Zurich 2024 will provide an excellent showcase for road and para-cycling: “Bringing these two UCI World Championships together means we will enjoy nine days of non-stop action in and around Zurich. Multiple rainbow jerseys of UCI World Champion will be up for grabs, providing spectators with a festival of racing at the very highest level.
They will be able to witness the fastest road cyclists – able bodied and para-cyclists – in one incredible event that will highlight the best the discipline has to offer.”
The City and Canton of Zurich see the inclusion of the UCI Para-cycling Road World Championships as an ideal opportunity to make the social inclusion and integration of people with disabilities visible in a high-profile sporting event and to increase people’s awareness of the incredible physical capacity of these athletes.
Routes like a classic
Zurich 2024 will not have to fear comparison with the great cycling classics. The course profiles will give the races a distinctive character and give the rollers as well as the climbers the opportunity to prove their skills, endurance and tactical sense.
The open-air track arena and the Bellevue in Zurich as well as Winterthur, Uster and Gossau are planned as starting locations. For the road races from Winterthur and Uster, start laps are planned in the nearby surroundings. The approach routes to the final laps vary in length depending on the race and categories and bring the UCI World Championship racing atmosphere to 40 communities. Under the motto “The races are to come to the people”, the courses will lead through scenic highlights such as the Pfannenstil and the Weinland, the popular cycling area at Lake Greifensee and then along part of the right bank of Lake Zurich as well as through Zurich city centre. The final circuits, which have to be ridden several times, increase the sporting challenge for the riders and allow the spectators to experience the duels of the cycling giants up close.
As part of the bid, the city and canton of Zurich proposed routes for the various categories and races to the UCI. For some time now, cycling experts, traffic and safety specialists and other experts have been examining possible routes for their suitability according to sporting, traffic and marketing criteria. Parallel to the planning of the race routes, specialists from the city and canton as well as representatives of public transport companies and blue-light organisations are developing the necessary traffic concepts.
UCI World Championships in the heart of Zurich – public festival included
The UCI Road and Para-cycling Road World Championships will “come alive” on attractive courses in Zurich and its surroundings, while an attractively located public festival and easily accessible fan zones will offer the national and local population as well as fans from abroad a varied mix of competitions, entertainment and innovations around the theme of cycling.
Impact beyond 2024
Swiss Cycling, the Canton of Zurich and the City of Zurich as founding members of the organising association, have set themselves the goal of holding the UCI Road and Para-cycling Road World Championships as a sustainable major sporting event, as Urs Schmidig, President of the association, stated: “With various accompanying measures and the supporting programme, we want to create a lasting sporting and social added value beyond this major international competition. This event offers Zurich the opportunity to strengthen existing strategies and initiatives in the areas of transport, mobility, environment, inclusion, sports promotion as well as tourism and location marketing.”
The municipal council of the city of Zurich has already approved an amount of 1,500,000 Swiss francs for various accompanying measures. The cantonal government has also promised additional funds for such activities and projects from the cantonal non-profit fund and the sports fund. The city and the canton of Zurich have also approved contributions of 6.3 million Swiss francs and 3 million Swiss francs respectively (contributions and foregone revenue) for the organisation of the 2024 UCI Road and Para-cycling Road World Championships. The federal government will provide financial support for the event as well.
Official website: www.zurich2024.com
Twitter: zurich2024
Facebook: zurich2024
Instagram: zurich_2024
Official Hashtag: #zurich2024
About the 2024 UCI Road and Para-cycling Road World Championships, Zurich
The 2024 UCI Road and Para-cycling Road World Championships Zurich will be held in the canton and city of Zurich from 21-29 September 2024. The best 1,300 riders, including para-cyclists, from more than 75 countries will take part in the nine-day global sporting event.
Swiss Cycling and the Canton and City of Zurich are the founding members of the association tasked with the hosting of the event. The Local Organising Committee (LOC) under the leadership of Daniel Rupf (overall project manager) and Olivier Senn (deputy overall project manager and head of sport) will be in charge of the planning and actual organisation.
Further information:
LOC 2024 UCI Road and Para-cycling Road World Championships Zurich
Andreas Herren, Head of Communication
Mail: andreas.herren@zurich2024.com
Mobile: +41 79 799 00 46
Web: www.zurich2024.com
