The restaurant company tibits will be an Official Supplier of the 2024 UCI Road and Para-cycling Road World Championships in Zurich, Switzerland. Founded in 2000 in the city’s Seefeld district, the family-run business attaches great importance to sustainable food. The Local Organising Committee (LOC) Zurich 2024 also includes this claim in its sustainability charter. The declared aim is for 75 per cent of the culinary offerings to be vegetarian or vegan.
A healthy diet is the be-all and end-all for top athletes, but also for all of us. Thanks to the partnership with tibits, fans and guests will be able to fuel up for the exciting races of the 2024 UCI Road and Para-cycling Road World Championships with freshly prepared vegetarian and vegan delicacies.
A large and diverse range of specialties
tibits will be responsible for a large part of the catering on site in the UCI Lounge. The VIP area will be open daily from morning to evening and will offer these specialities as well as other dishes and a direct view of the finish line. The catering company will also operate the large food court in the Zurich Film Festival Dome on Sechseläutenplatz. Spectators with Fan Experience tickets will be able to enjoy all-day catering there. Of course, the fan zones will also offer other delicacies, from the obligatory sausage to local, seasonal dishes and sweet treats. Together with a partner, tibits will also be offering delicious ice cream specialities on Sechseläutenplatz, General-Guisan-Quai and Bürkliplatz, hopefully in late summer temperatures.
Marlen Reusser as joint ambassador
In addition to the focus on sustainable food, tibits and the 2024 UCI Road and Para-cycling Road World Championships also share an official ambassador. Marlen Reusser, the Swiss Olympic silver medallist in the Tokyo 2020 time trial, launched the “Sour Cherry & Kakao High Five Bar” energy bar together with tibits at the end of 2023. Further products featuring the three-time time trial European Champion in relations with UCI World Championships are in preparation.
UCI Road and Para-cycling Road World Championships atmosphere at tibits in Zurich and Winterthur
For Daniel Frei, one of the co-founders and CEO of tibits, the cooperation is obvious in terms of values and goals, as well as geographically. “Our entire team is looking forward to nine days of top-class sport and cuisine at these uniquely inclusive 2024 UCI Road and Para-cycling Road World Championships. Fans, VIPs and other guests will enjoy the UCI World Championships feeling on Sechseläutenplatz, but also in our restaurants in Zurich and at the start venue in Winterthur.”
“Thanks to the cooperation with tibits, we are achieving our self-imposed goal of offering the fans in the Sechseläutenplatz fan zone and the VIPs a varied range of vegetarian food,” emphasised Gabriela Buchs, co-project manager of the supporting events. “Sustainability is also a top priority in the catering area. Thanks to the partnership with tibits and its nearby restaurants and production sites, healthy, fresh enjoyment is guaranteed.”
About tibits (https://www.tibits.ch/)
tibits, derived from the English “tidbits”, stands for enjoyable, fresh and healthy food and drink. The family business was founded in 2000 by the Frei brothers and the Hiltl family, the owners of the oldest vegetarian restaurant in the world, “Haus Hiltl”.
The idea for tibits came about as part of the Venture 98 business plan competition, an event organised by ETH Zurich and McKinsey. The brothers Daniel, Reto and Christian Frei won two awards for their business plan “Vegetarian Fast Food Restaurants”. Rolf Hiltl learnt about this project from the media and contacted the Frei brothers. Together they founded a company and realised the idea with the over one hundred years of catering experience of “Haus Hiltl” in accordance with the credo of further developing enjoyable, fresh and healthy vegetarian and vegan cuisine. The success story, which began in Zurich Seefeld in 2000, continues in Aarau, Bern, Basel, Lausanne, Lucerne, St. Gallen, Winterthur, Zug and Darmstadt.
